The collection, first one ever on Aino Kallas in English, highlights her significance to the artistic and intellectual horizons of modernity of Finland and Estonia as well as those of Scandinavia and Europe. In the 1920s and 30s, Aino Kallas became an internationally renowned author and a selection of her work was translated into English. For her, participating in the immediate cultural debates in Estonia and Finland was a priority, yet her whole oeuvre is a negotiation between her more immediate contexts and the leading conceptual frameworks of aesthetics, geniality, knowledge, subjectivity, race, sexuality, nature, etc., circling in Europe at the end of the 19th and the beginning of the 20th century.
Containing articles focusing on the question of female voice and echoes of feminist ecological thought in her fiction, a contrapuntal reading of her fiction and that of Isak Dinesen, her unknown manuscript “Bathseba”, the implications of existentialist thought for her work, Kallas’ engagement in her cultural criticism and life writings with decadent modernism, issues of race and heredity, subjectivity and borders, travel, ageing, her interpretation of Goethe, and the iconography of Kallas, the collection features the work of today’s leading Aino Kallas scholars in Finland and in Estonia.
The collection, first one ever on Aino Kallas in English, highlights her significance to the artistic and intellectual horizons of modernity of Finland and Estonia as well as those of Scandinavia and Europe. In the 1920s and 30s, Aino Kallas became an internationally renowned author and a selection of her work was translated into English. For her, participating in the immediate cultural debates in Estonia and Finland was a priority, yet her whole oeuvre is a negotiation between her more immediate contexts and the leading conceptual frameworks of aesthetics, geniality, knowledge, subjectivity, race, sexuality, nature, etc., circling in Europe at the end of the 19th and the beginning of the 20th century.
Containing articles focusing on the question of female voice and echoes of feminist ecological thought in her fiction, a contrapuntal reading of her fiction and that of Isak Dinesen, her unknown manuscript “Bathseba”, the implications of existentialist thought for her work, Kallas’ engagement in her cultural criticism and life writings with decadent modernism, issues of race and heredity, subjectivity and borders, travel, ageing, her interpretation of Goethe, and the iconography of Kallas, the collection features the work of today’s leading Aino Kallas scholars in Finland and in Estonia.
The collection, first one ever on Aino Kallas in English, highlights her significance to the artistic and intellectual horizons of modernity of Finland and Estonia as well as those of Scandinavia and Europe. In the 1920s and 30s, Aino Kallas became an internationally renowned author and a selection of her work was translated into English. For her, participating in the immediate cultural debates in Estonia and Finland was a priority, yet her whole oeuvre is a negotiation between her more immediate contexts and the leading conceptual frameworks of aesthetics, geniality, knowledge, subjectivity, race, sexuality, nature, etc., circling in Europe at the end of the 19th and the beginning of the 20th century.
Containing articles focusing on the question of female voice and echoes of feminist ecological thought in her fiction, a contrapuntal reading of her fiction and that of Isak Dinesen, her unknown manuscript “Bathseba”, the implications of existentialist thought for her work, Kallas’ engagement in her cultural criticism and life writings with decadent modernism, issues of race and heredity, subjectivity and borders, travel, ageing, her interpretation of Goethe, and the iconography of Kallas, the collection features the work of today’s leading Aino Kallas scholars in Finland and in Estonia.
The collection, first one ever on Aino Kallas in English, highlights her significance to the artistic and intellectual horizons of modernity of Finland and Estonia as well as those of Scandinavia and Europe. In the 1920s and 30s, Aino Kallas became an internationally renowned author and a selection of her work was translated into English. For her, participating in the immediate cultural debates in Estonia and Finland was a priority, yet her whole oeuvre is a negotiation between her more immediate contexts and the leading conceptual frameworks of aesthetics, geniality, knowledge, subjectivity, race, sexuality, nature, etc., circling in Europe at the end of the 19th and the beginning of the 20th century.
Containing articles focusing on the question of female voice and echoes of feminist ecological thought in her fiction, a contrapuntal reading of her fiction and that of Isak Dinesen, her unknown manuscript “Bathseba”, the implications of existentialist thought for her work, Kallas’ engagement in her cultural criticism and life writings with decadent modernism, issues of race and heredity, subjectivity and borders, travel, ageing, her interpretation of Goethe, and the iconography of Kallas, the collection features the work of today’s leading Aino Kallas scholars in Finland and in Estonia.
The collection, first one ever on Aino Kallas in English, highlights her significance to the artistic and intellectual horizons of modernity of Finland and Estonia as well as those of Scandinavia and Europe. In the 1920s and 30s, Aino Kallas became an internationally renowned author and a selection of her work was translated into English. For her, participating in the immediate cultural debates in Estonia and Finland was a priority, yet her whole oeuvre is a negotiation between her more immediate contexts and the leading conceptual frameworks of aesthetics, geniality, knowledge, subjectivity, race, sexuality, nature, etc., circling in Europe at the end of the 19th and the beginning of the 20th century.
Containing articles focusing on the question of female voice and echoes of feminist ecological thought in her fiction, a contrapuntal reading of her fiction and that of Isak Dinesen, her unknown manuscript “Bathseba”, the implications of existentialist thought for her work, Kallas’ engagement in her cultural criticism and life writings with decadent modernism, issues of race and heredity, subjectivity and borders, travel, ageing, her interpretation of Goethe, and the iconography of Kallas, the collection features the work of today’s leading Aino Kallas scholars in Finland and in Estonia.
The collection, first one ever on Aino Kallas in English, highlights her significance to the artistic and intellectual horizons of modernity of Finland and Estonia as well as those of Scandinavia and Europe. In the 1920s and 30s, Aino Kallas became an internationally renowned author and a selection of her work was translated into English. For her, participating in the immediate cultural debates in Estonia and Finland was a priority, yet her whole oeuvre is a negotiation between her more immediate contexts and the leading conceptual frameworks of aesthetics, geniality, knowledge, subjectivity, race, sexuality, nature, etc., circling in Europe at the end of the 19th and the beginning of the 20th century.
Containing articles focusing on the question of female voice and echoes of feminist ecological thought in her fiction, a contrapuntal reading of her fiction and that of Isak Dinesen, her unknown manuscript “Bathseba”, the implications of existentialist thought for her work, Kallas’ engagement in her cultural criticism and life writings with decadent modernism, issues of race and heredity, subjectivity and borders, travel, ageing, her interpretation of Goethe, and the iconography of Kallas, the collection features the work of today’s leading Aino Kallas scholars in Finland and in Estonia.
The collection, first one ever on Aino Kallas in English, highlights her significance to the artistic and intellectual horizons of modernity of Finland and Estonia as well as those of Scandinavia and Europe. In the 1920s and 30s, Aino Kallas became an internationally renowned author and a selection of her work was translated into English. For her, participating in the immediate cultural debates in Estonia and Finland was a priority, yet her whole oeuvre is a negotiation between her more immediate contexts and the leading conceptual frameworks of aesthetics, geniality, knowledge, subjectivity, race, sexuality, nature, etc., circling in Europe at the end of the 19th and the beginning of the 20th century.
Containing articles focusing on the question of female voice and echoes of feminist ecological thought in her fiction, a contrapuntal reading of her fiction and that of Isak Dinesen, her unknown manuscript “Bathseba”, the implications of existentialist thought for her work, Kallas’ engagement in her cultural criticism and life writings with decadent modernism, issues of race and heredity, subjectivity and borders, travel, ageing, her interpretation of Goethe, and the iconography of Kallas, the collection features the work of today’s leading Aino Kallas scholars in Finland and in Estonia.
The collection, first one ever on Aino Kallas in English, highlights her significance to the artistic and intellectual horizons of modernity of Finland and Estonia as well as those of Scandinavia and Europe. In the 1920s and 30s, Aino Kallas became an internationally renowned author and a selection of her work was translated into English. For her, participating in the immediate cultural debates in Estonia and Finland was a priority, yet her whole oeuvre is a negotiation between her more immediate contexts and the leading conceptual frameworks of aesthetics, geniality, knowledge, subjectivity, race, sexuality, nature, etc., circling in Europe at the end of the 19th and the beginning of the 20th century.
Containing articles focusing on the question of female voice and echoes of feminist ecological thought in her fiction, a contrapuntal reading of her fiction and that of Isak Dinesen, her unknown manuscript “Bathseba”, the implications of existentialist thought for her work, Kallas’ engagement in her cultural criticism and life writings with decadent modernism, issues of race and heredity, subjectivity and borders, travel, ageing, her interpretation of Goethe, and the iconography of Kallas, the collection features the work of today’s leading Aino Kallas scholars in Finland and in Estonia.
The collection, first one ever on Aino Kallas in English, highlights her significance to the artistic and intellectual horizons of modernity of Finland and Estonia as well as those of Scandinavia and Europe. In the 1920s and 30s, Aino Kallas became an internationally renowned author and a selection of her work was translated into English. For her, participating in the immediate cultural debates in Estonia and Finland was a priority, yet her whole oeuvre is a negotiation between her more immediate contexts and the leading conceptual frameworks of aesthetics, geniality, knowledge, subjectivity, race, sexuality, nature, etc., circling in Europe at the end of the 19th and the beginning of the 20th century.
Containing articles focusing on the question of female voice and echoes of feminist ecological thought in her fiction, a contrapuntal reading of her fiction and that of Isak Dinesen, her unknown manuscript “Bathseba”, the implications of existentialist thought for her work, Kallas’ engagement in her cultural criticism and life writings with decadent modernism, issues of race and heredity, subjectivity and borders, travel, ageing, her interpretation of Goethe, and the iconography of Kallas, the collection features the work of today’s leading Aino Kallas scholars in Finland and in Estonia.
The collection, first one ever on Aino Kallas in English, highlights her significance to the artistic and intellectual horizons of modernity of Finland and Estonia as well as those of Scandinavia and Europe. In the 1920s and 30s, Aino Kallas became an internationally renowned author and a selection of her work was translated into English. For her, participating in the immediate cultural debates in Estonia and Finland was a priority, yet her whole oeuvre is a negotiation between her more immediate contexts and the leading conceptual frameworks of aesthetics, geniality, knowledge, subjectivity, race, sexuality, nature, etc., circling in Europe at the end of the 19th and the beginning of the 20th century.
Containing articles focusing on the question of female voice and echoes of feminist ecological thought in her fiction, a contrapuntal reading of her fiction and that of Isak Dinesen, her unknown manuscript “Bathseba”, the implications of existentialist thought for her work, Kallas’ engagement in her cultural criticism and life writings with decadent modernism, issues of race and heredity, subjectivity and borders, travel, ageing, her interpretation of Goethe, and the iconography of Kallas, the collection features the work of today’s leading Aino Kallas scholars in Finland and in Estonia.
The collection, first one ever on Aino Kallas in English, highlights her significance to the artistic and intellectual horizons of modernity of Finland and Estonia as well as those of Scandinavia and Europe. In the 1920s and 30s, Aino Kallas became an internationally renowned author and a selection of her work was translated into English. For her, participating in the immediate cultural debates in Estonia and Finland was a priority, yet her whole oeuvre is a negotiation between her more immediate contexts and the leading conceptual frameworks of aesthetics, geniality, knowledge, subjectivity, race, sexuality, nature, etc., circling in Europe at the end of the 19th and the beginning of the 20th century.
Containing articles focusing on the question of female voice and echoes of feminist ecological thought in her fiction, a contrapuntal reading of her fiction and that of Isak Dinesen, her unknown manuscript “Bathseba”, the implications of existentialist thought for her work, Kallas’ engagement in her cultural criticism and life writings with decadent modernism, issues of race and heredity, subjectivity and borders, travel, ageing, her interpretation of Goethe, and the iconography of Kallas, the collection features the work of today’s leading Aino Kallas scholars in Finland and in Estonia.
The collection, first one ever on Aino Kallas in English, highlights her significance to the artistic and intellectual horizons of modernity of Finland and Estonia as well as those of Scandinavia and Europe. In the 1920s and 30s, Aino Kallas became an internationally renowned author and a selection of her work was translated into English. For her, participating in the immediate cultural debates in Estonia and Finland was a priority, yet her whole oeuvre is a negotiation between her more immediate contexts and the leading conceptual frameworks of aesthetics, geniality, knowledge, subjectivity, race, sexuality, nature, etc., circling in Europe at the end of the 19th and the beginning of the 20th century.
Containing articles focusing on the question of female voice and echoes of feminist ecological thought in her fiction, a contrapuntal reading of her fiction and that of Isak Dinesen, her unknown manuscript “Bathseba”, the implications of existentialist thought for her work, Kallas’ engagement in her cultural criticism and life writings with decadent modernism, issues of race and heredity, subjectivity and borders, travel, ageing, her interpretation of Goethe, and the iconography of Kallas, the collection features the work of today’s leading Aino Kallas scholars in Finland and in Estonia.
The collection, first one ever on Aino Kallas in English, highlights her significance to the artistic and intellectual horizons of modernity of Finland and Estonia as well as those of Scandinavia and Europe. In the 1920s and 30s, Aino Kallas became an internationally renowned author and a selection of her work was translated into English. For her, participating in the immediate cultural debates in Estonia and Finland was a priority, yet her whole oeuvre is a negotiation between her more immediate contexts and the leading conceptual frameworks of aesthetics, geniality, knowledge, subjectivity, race, sexuality, nature, etc., circling in Europe at the end of the 19th and the beginning of the 20th century.
Containing articles focusing on the question of female voice and echoes of feminist ecological thought in her fiction, a contrapuntal reading of her fiction and that of Isak Dinesen, her unknown manuscript “Bathseba”, the implications of existentialist thought for her work, Kallas’ engagement in her cultural criticism and life writings with decadent modernism, issues of race and heredity, subjectivity and borders, travel, ageing, her interpretation of Goethe, and the iconography of Kallas, the collection features the work of today’s leading Aino Kallas scholars in Finland and in Estonia.
The collection, first one ever on Aino Kallas in English, highlights her significance to the artistic and intellectual horizons of modernity of Finland and Estonia as well as those of Scandinavia and Europe. In the 1920s and 30s, Aino Kallas became an internationally renowned author and a selection of her work was translated into English. For her, participating in the immediate cultural debates in Estonia and Finland was a priority, yet her whole oeuvre is a negotiation between her more immediate contexts and the leading conceptual frameworks of aesthetics, geniality, knowledge, subjectivity, race, sexuality, nature, etc., circling in Europe at the end of the 19th and the beginning of the 20th century.
Containing articles focusing on the question of female voice and echoes of feminist ecological thought in her fiction, a contrapuntal reading of her fiction and that of Isak Dinesen, her unknown manuscript “Bathseba”, the implications of existentialist thought for her work, Kallas’ engagement in her cultural criticism and life writings with decadent modernism, issues of race and heredity, subjectivity and borders, travel, ageing, her interpretation of Goethe, and the iconography of Kallas, the collection features the work of today’s leading Aino Kallas scholars in Finland and in Estonia.
The collection, first one ever on Aino Kallas in English, highlights her significance to the artistic and intellectual horizons of modernity of Finland and Estonia as well as those of Scandinavia and Europe. In the 1920s and 30s, Aino Kallas became an internationally renowned author and a selection of her work was translated into English. For her, participating in the immediate cultural debates in Estonia and Finland was a priority, yet her whole oeuvre is a negotiation between her more immediate contexts and the leading conceptual frameworks of aesthetics, geniality, knowledge, subjectivity, race, sexuality, nature, etc., circling in Europe at the end of the 19th and the beginning of the 20th century.
Containing articles focusing on the question of female voice and echoes of feminist ecological thought in her fiction, a contrapuntal reading of her fiction and that of Isak Dinesen, her unknown manuscript “Bathseba”, the implications of existentialist thought for her work, Kallas’ engagement in her cultural criticism and life writings with decadent modernism, issues of race and heredity, subjectivity and borders, travel, ageing, her interpretation of Goethe, and the iconography of Kallas, the collection features the work of today’s leading Aino Kallas scholars in Finland and in Estonia.
The collection, first one ever on Aino Kallas in English, highlights her significance to the artistic and intellectual horizons of modernity of Finland and Estonia as well as those of Scandinavia and Europe. In the 1920s and 30s, Aino Kallas became an internationally renowned author and a selection of her work was translated into English. For her, participating in the immediate cultural debates in Estonia and Finland was a priority, yet her whole oeuvre is a negotiation between her more immediate contexts and the leading conceptual frameworks of aesthetics, geniality, knowledge, subjectivity, race, sexuality, nature, etc., circling in Europe at the end of the 19th and the beginning of the 20th century.
Containing articles focusing on the question of female voice and echoes of feminist ecological thought in her fiction, a contrapuntal reading of her fiction and that of Isak Dinesen, her unknown manuscript “Bathseba”, the implications of existentialist thought for her work, Kallas’ engagement in her cultural criticism and life writings with decadent modernism, issues of race and heredity, subjectivity and borders, travel, ageing, her interpretation of Goethe, and the iconography of Kallas, the collection features the work of today’s leading Aino Kallas scholars in Finland and in Estonia.
The collection, first one ever on Aino Kallas in English, highlights her significance to the artistic and intellectual horizons of modernity of Finland and Estonia as well as those of Scandinavia and Europe. In the 1920s and 30s, Aino Kallas became an internationally renowned author and a selection of her work was translated into English. For her, participating in the immediate cultural debates in Estonia and Finland was a priority, yet her whole oeuvre is a negotiation between her more immediate contexts and the leading conceptual frameworks of aesthetics, geniality, knowledge, subjectivity, race, sexuality, nature, etc., circling in Europe at the end of the 19th and the beginning of the 20th century.
Containing articles focusing on the question of female voice and echoes of feminist ecological thought in her fiction, a contrapuntal reading of her fiction and that of Isak Dinesen, her unknown manuscript “Bathseba”, the implications of existentialist thought for her work, Kallas’ engagement in her cultural criticism and life writings with decadent modernism, issues of race and heredity, subjectivity and borders, travel, ageing, her interpretation of Goethe, and the iconography of Kallas, the collection features the work of today’s leading Aino Kallas scholars in Finland and in Estonia.
The collection, first one ever on Aino Kallas in English, highlights her significance to the artistic and intellectual horizons of modernity of Finland and Estonia as well as those of Scandinavia and Europe. In the 1920s and 30s, Aino Kallas became an internationally renowned author and a selection of her work was translated into English. For her, participating in the immediate cultural debates in Estonia and Finland was a priority, yet her whole oeuvre is a negotiation between her more immediate contexts and the leading conceptual frameworks of aesthetics, geniality, knowledge, subjectivity, race, sexuality, nature, etc., circling in Europe at the end of the 19th and the beginning of the 20th century.
Containing articles focusing on the question of female voice and echoes of feminist ecological thought in her fiction, a contrapuntal reading of her fiction and that of Isak Dinesen, her unknown manuscript “Bathseba”, the implications of existentialist thought for her work, Kallas’ engagement in her cultural criticism and life writings with decadent modernism, issues of race and heredity, subjectivity and borders, travel, ageing, her interpretation of Goethe, and the iconography of Kallas, the collection features the work of today’s leading Aino Kallas scholars in Finland and in Estonia.
The collection, first one ever on Aino Kallas in English, highlights her significance to the artistic and intellectual horizons of modernity of Finland and Estonia as well as those of Scandinavia and Europe. In the 1920s and 30s, Aino Kallas became an internationally renowned author and a selection of her work was translated into English. For her, participating in the immediate cultural debates in Estonia and Finland was a priority, yet her whole oeuvre is a negotiation between her more immediate contexts and the leading conceptual frameworks of aesthetics, geniality, knowledge, subjectivity, race, sexuality, nature, etc., circling in Europe at the end of the 19th and the beginning of the 20th century.
Containing articles focusing on the question of female voice and echoes of feminist ecological thought in her fiction, a contrapuntal reading of her fiction and that of Isak Dinesen, her unknown manuscript “Bathseba”, the implications of existentialist thought for her work, Kallas’ engagement in her cultural criticism and life writings with decadent modernism, issues of race and heredity, subjectivity and borders, travel, ageing, her interpretation of Goethe, and the iconography of Kallas, the collection features the work of today’s leading Aino Kallas scholars in Finland and in Estonia.
The collection, first one ever on Aino Kallas in English, highlights her significance to the artistic and intellectual horizons of modernity of Finland and Estonia as well as those of Scandinavia and Europe. In the 1920s and 30s, Aino Kallas became an internationally renowned author and a selection of her work was translated into English. For her, participating in the immediate cultural debates in Estonia and Finland was a priority, yet her whole oeuvre is a negotiation between her more immediate contexts and the leading conceptual frameworks of aesthetics, geniality, knowledge, subjectivity, race, sexuality, nature, etc., circling in Europe at the end of the 19th and the beginning of the 20th century.
Containing articles focusing on the question of female voice and echoes of feminist ecological thought in her fiction, a contrapuntal reading of her fiction and that of Isak Dinesen, her unknown manuscript “Bathseba”, the implications of existentialist thought for her work, Kallas’ engagement in her cultural criticism and life writings with decadent modernism, issues of race and heredity, subjectivity and borders, travel, ageing, her interpretation of Goethe, and the iconography of Kallas, the collection features the work of today’s leading Aino Kallas scholars in Finland and in Estonia.
The collection, first one ever on Aino Kallas in English, highlights her significance to the artistic and intellectual horizons of modernity of Finland and Estonia as well as those of Scandinavia and Europe. In the 1920s and 30s, Aino Kallas became an internationally renowned author and a selection of her work was translated into English. For her, participating in the immediate cultural debates in Estonia and Finland was a priority, yet her whole oeuvre is a negotiation between her more immediate contexts and the leading conceptual frameworks of aesthetics, geniality, knowledge, subjectivity, race, sexuality, nature, etc., circling in Europe at the end of the 19th and the beginning of the 20th century.
Containing articles focusing on the question of female voice and echoes of feminist ecological thought in her fiction, a contrapuntal reading of her fiction and that of Isak Dinesen, her unknown manuscript “Bathseba”, the implications of existentialist thought for her work, Kallas’ engagement in her cultural criticism and life writings with decadent modernism, issues of race and heredity, subjectivity and borders, travel, ageing, her interpretation of Goethe, and the iconography of Kallas, the collection features the work of today’s leading Aino Kallas scholars in Finland and in Estonia.
Early in the twenty-first century, Louisiana, one of the poorest states in the United States, redirected millions in tax dollars from the public coffers in an effort to become the top location site globally for the production of Hollywood films and television series. Why would lawmakers support such a policy? Why would citizens accept the policy’s uncomfortable effects on their economy and culture? Almost Hollywood, Nearly New Orleans addresses these questions through a study of the local and everyday experiences of the film economy in New Orleans, Louisiana—a city that has twice taken the mantle of becoming a movie production capital. From the silent era to today’s Hollywood South, Vicki Mayer explains that the aura of a film economy is inseparable from a prevailing sense of home, even as it changes that place irrevocably.
“A scathing critique of the economic realities and broken promises of Hollywood South, told in rich ethnographic detail and passionately argued through Vicki Mayer’s deep connection to New Orleans. This is a vital book.” NITIN GOVIL, author of Orienting Hollywood: A Century of Film Culture between Los Angeles and Bombay
“Mayer guides readers through the numbers and arguments behind Louisiana’s costly love affair with the film industry and raises important questions over whether the state’s citizens are getting their money’s worth.” STEPHANIE GRACE, columnist, The New Orleans Advocate
“A visionary in the study of cultural labor, economy, and geography, Mayer is that rare writer who combines exquisite storytelling with rigorous scholarship. This is an essential contribution to film and media studies, and an urgent history lesson for policy makers.” MELISSA GREGG, author of Work’s Intimacy
VICKI MAYER is Professor of Communication at Tulane University. She is coeditor of the journal Television & New Media and author or editor of several books and journal articles about media production, creative industries, and cultural work.
Early in the twenty-first century, Louisiana, one of the poorest states in the United States, redirected millions in tax dollars from the public coffers in an effort to become the top location site globally for the production of Hollywood films and television series. Why would lawmakers support such a policy? Why would citizens accept the policy’s uncomfortable effects on their economy and culture? Almost Hollywood, Nearly New Orleans addresses these questions through a study of the local and everyday experiences of the film economy in New Orleans, Louisiana—a city that has twice taken the mantle of becoming a movie production capital. From the silent era to today’s Hollywood South, Vicki Mayer explains that the aura of a film economy is inseparable from a prevailing sense of home, even as it changes that place irrevocably.
“A scathing critique of the economic realities and broken promises of Hollywood South, told in rich ethnographic detail and passionately argued through Vicki Mayer’s deep connection to New Orleans. This is a vital book.” NITIN GOVIL, author of Orienting Hollywood: A Century of Film Culture between Los Angeles and Bombay
“Mayer guides readers through the numbers and arguments behind Louisiana’s costly love affair with the film industry and raises important questions over whether the state’s citizens are getting their money’s worth.” STEPHANIE GRACE, columnist, The New Orleans Advocate
“A visionary in the study of cultural labor, economy, and geography, Mayer is that rare writer who combines exquisite storytelling with rigorous scholarship. This is an essential contribution to film and media studies, and an urgent history lesson for policy makers.” MELISSA GREGG, author of Work’s Intimacy
VICKI MAYER is Professor of Communication at Tulane University. She is coeditor of the journal Television & New Media and author or editor of several books and journal articles about media production, creative industries, and cultural work.
Early in the twenty-first century, Louisiana, one of the poorest states in the United States, redirected millions in tax dollars from the public coffers in an effort to become the top location site globally for the production of Hollywood films and television series. Why would lawmakers support such a policy? Why would citizens accept the policy’s uncomfortable effects on their economy and culture? Almost Hollywood, Nearly New Orleans addresses these questions through a study of the local and everyday experiences of the film economy in New Orleans, Louisiana—a city that has twice taken the mantle of becoming a movie production capital. From the silent era to today’s Hollywood South, Vicki Mayer explains that the aura of a film economy is inseparable from a prevailing sense of home, even as it changes that place irrevocably.
“A scathing critique of the economic realities and broken promises of Hollywood South, told in rich ethnographic detail and passionately argued through Vicki Mayer’s deep connection to New Orleans. This is a vital book.” NITIN GOVIL, author of Orienting Hollywood: A Century of Film Culture between Los Angeles and Bombay
“Mayer guides readers through the numbers and arguments behind Louisiana’s costly love affair with the film industry and raises important questions over whether the state’s citizens are getting their money’s worth.” STEPHANIE GRACE, columnist, The New Orleans Advocate
“A visionary in the study of cultural labor, economy, and geography, Mayer is that rare writer who combines exquisite storytelling with rigorous scholarship. This is an essential contribution to film and media studies, and an urgent history lesson for policy makers.” MELISSA GREGG, author of Work’s Intimacy
VICKI MAYER is Professor of Communication at Tulane University. She is coeditor of the journal Television & New Media and author or editor of several books and journal articles about media production, creative industries, and cultural work.
Early in the twenty-first century, Louisiana, one of the poorest states in the United States, redirected millions in tax dollars from the public coffers in an effort to become the top location site globally for the production of Hollywood films and television series. Why would lawmakers support such a policy? Why would citizens accept the policy’s uncomfortable effects on their economy and culture? Almost Hollywood, Nearly New Orleans addresses these questions through a study of the local and everyday experiences of the film economy in New Orleans, Louisiana—a city that has twice taken the mantle of becoming a movie production capital. From the silent era to today’s Hollywood South, Vicki Mayer explains that the aura of a film economy is inseparable from a prevailing sense of home, even as it changes that place irrevocably.
“A scathing critique of the economic realities and broken promises of Hollywood South, told in rich ethnographic detail and passionately argued through Vicki Mayer’s deep connection to New Orleans. This is a vital book.” NITIN GOVIL, author of Orienting Hollywood: A Century of Film Culture between Los Angeles and Bombay
“Mayer guides readers through the numbers and arguments behind Louisiana’s costly love affair with the film industry and raises important questions over whether the state’s citizens are getting their money’s worth.” STEPHANIE GRACE, columnist, The New Orleans Advocate
“A visionary in the study of cultural labor, economy, and geography, Mayer is that rare writer who combines exquisite storytelling with rigorous scholarship. This is an essential contribution to film and media studies, and an urgent history lesson for policy makers.” MELISSA GREGG, author of Work’s Intimacy
VICKI MAYER is Professor of Communication at Tulane University. She is coeditor of the journal Television & New Media and author or editor of several books and journal articles about media production, creative industries, and cultural work.
Early in the twenty-first century, Louisiana, one of the poorest states in the United States, redirected millions in tax dollars from the public coffers in an effort to become the top location site globally for the production of Hollywood films and television series. Why would lawmakers support such a policy? Why would citizens accept the policy’s uncomfortable effects on their economy and culture? Almost Hollywood, Nearly New Orleans addresses these questions through a study of the local and everyday experiences of the film economy in New Orleans, Louisiana—a city that has twice taken the mantle of becoming a movie production capital. From the silent era to today’s Hollywood South, Vicki Mayer explains that the aura of a film economy is inseparable from a prevailing sense of home, even as it changes that place irrevocably.
“A scathing critique of the economic realities and broken promises of Hollywood South, told in rich ethnographic detail and passionately argued through Vicki Mayer’s deep connection to New Orleans. This is a vital book.” NITIN GOVIL, author of Orienting Hollywood: A Century of Film Culture between Los Angeles and Bombay
“Mayer guides readers through the numbers and arguments behind Louisiana’s costly love affair with the film industry and raises important questions over whether the state’s citizens are getting their money’s worth.” STEPHANIE GRACE, columnist, The New Orleans Advocate
“A visionary in the study of cultural labor, economy, and geography, Mayer is that rare writer who combines exquisite storytelling with rigorous scholarship. This is an essential contribution to film and media studies, and an urgent history lesson for policy makers.” MELISSA GREGG, author of Work’s Intimacy
VICKI MAYER is Professor of Communication at Tulane University. She is coeditor of the journal Television & New Media and author or editor of several books and journal articles about media production, creative industries, and cultural work.
Early in the twenty-first century, Louisiana, one of the poorest states in the United States, redirected millions in tax dollars from the public coffers in an effort to become the top location site globally for the production of Hollywood films and television series. Why would lawmakers support such a policy? Why would citizens accept the policy’s uncomfortable effects on their economy and culture? Almost Hollywood, Nearly New Orleans addresses these questions through a study of the local and everyday experiences of the film economy in New Orleans, Louisiana—a city that has twice taken the mantle of becoming a movie production capital. From the silent era to today’s Hollywood South, Vicki Mayer explains that the aura of a film economy is inseparable from a prevailing sense of home, even as it changes that place irrevocably.
“A scathing critique of the economic realities and broken promises of Hollywood South, told in rich ethnographic detail and passionately argued through Vicki Mayer’s deep connection to New Orleans. This is a vital book.” NITIN GOVIL, author of Orienting Hollywood: A Century of Film Culture between Los Angeles and Bombay
“Mayer guides readers through the numbers and arguments behind Louisiana’s costly love affair with the film industry and raises important questions over whether the state’s citizens are getting their money’s worth.” STEPHANIE GRACE, columnist, The New Orleans Advocate
“A visionary in the study of cultural labor, economy, and geography, Mayer is that rare writer who combines exquisite storytelling with rigorous scholarship. This is an essential contribution to film and media studies, and an urgent history lesson for policy makers.” MELISSA GREGG, author of Work’s Intimacy
VICKI MAYER is Professor of Communication at Tulane University. She is coeditor of the journal Television & New Media and author or editor of several books and journal articles about media production, creative industries, and cultural work.
Early in the twenty-first century, Louisiana, one of the poorest states in the United States, redirected millions in tax dollars from the public coffers in an effort to become the top location site globally for the production of Hollywood films and television series. Why would lawmakers support such a policy? Why would citizens accept the policy’s uncomfortable effects on their economy and culture? Almost Hollywood, Nearly New Orleans addresses these questions through a study of the local and everyday experiences of the film economy in New Orleans, Louisiana—a city that has twice taken the mantle of becoming a movie production capital. From the silent era to today’s Hollywood South, Vicki Mayer explains that the aura of a film economy is inseparable from a prevailing sense of home, even as it changes that place irrevocably.
“A scathing critique of the economic realities and broken promises of Hollywood South, told in rich ethnographic detail and passionately argued through Vicki Mayer’s deep connection to New Orleans. This is a vital book.” NITIN GOVIL, author of Orienting Hollywood: A Century of Film Culture between Los Angeles and Bombay
“Mayer guides readers through the numbers and arguments behind Louisiana’s costly love affair with the film industry and raises important questions over whether the state’s citizens are getting their money’s worth.” STEPHANIE GRACE, columnist, The New Orleans Advocate
“A visionary in the study of cultural labor, economy, and geography, Mayer is that rare writer who combines exquisite storytelling with rigorous scholarship. This is an essential contribution to film and media studies, and an urgent history lesson for policy makers.” MELISSA GREGG, author of Work’s Intimacy
VICKI MAYER is Professor of Communication at Tulane University. She is coeditor of the journal Television & New Media and author or editor of several books and journal articles about media production, creative industries, and cultural work.
Early in the twenty-first century, Louisiana, one of the poorest states in the United States, redirected millions in tax dollars from the public coffers in an effort to become the top location site globally for the production of Hollywood films and television series. Why would lawmakers support such a policy? Why would citizens accept the policy’s uncomfortable effects on their economy and culture? Almost Hollywood, Nearly New Orleans addresses these questions through a study of the local and everyday experiences of the film economy in New Orleans, Louisiana—a city that has twice taken the mantle of becoming a movie production capital. From the silent era to today’s Hollywood South, Vicki Mayer explains that the aura of a film economy is inseparable from a prevailing sense of home, even as it changes that place irrevocably.
“A scathing critique of the economic realities and broken promises of Hollywood South, told in rich ethnographic detail and passionately argued through Vicki Mayer’s deep connection to New Orleans. This is a vital book.” NITIN GOVIL, author of Orienting Hollywood: A Century of Film Culture between Los Angeles and Bombay
“Mayer guides readers through the numbers and arguments behind Louisiana’s costly love affair with the film industry and raises important questions over whether the state’s citizens are getting their money’s worth.” STEPHANIE GRACE, columnist, The New Orleans Advocate
“A visionary in the study of cultural labor, economy, and geography, Mayer is that rare writer who combines exquisite storytelling with rigorous scholarship. This is an essential contribution to film and media studies, and an urgent history lesson for policy makers.” MELISSA GREGG, author of Work’s Intimacy
VICKI MAYER is Professor of Communication at Tulane University. She is coeditor of the journal Television & New Media and author or editor of several books and journal articles about media production, creative industries, and cultural work.
Early in the twenty-first century, Louisiana, one of the poorest states in the United States, redirected millions in tax dollars from the public coffers in an effort to become the top location site globally for the production of Hollywood films and television series. Why would lawmakers support such a policy? Why would citizens accept the policy’s uncomfortable effects on their economy and culture? Almost Hollywood, Nearly New Orleans addresses these questions through a study of the local and everyday experiences of the film economy in New Orleans, Louisiana—a city that has twice taken the mantle of becoming a movie production capital. From the silent era to today’s Hollywood South, Vicki Mayer explains that the aura of a film economy is inseparable from a prevailing sense of home, even as it changes that place irrevocably.
“A scathing critique of the economic realities and broken promises of Hollywood South, told in rich ethnographic detail and passionately argued through Vicki Mayer’s deep connection to New Orleans. This is a vital book.” NITIN GOVIL, author of Orienting Hollywood: A Century of Film Culture between Los Angeles and Bombay
“Mayer guides readers through the numbers and arguments behind Louisiana’s costly love affair with the film industry and raises important questions over whether the state’s citizens are getting their money’s worth.” STEPHANIE GRACE, columnist, The New Orleans Advocate
“A visionary in the study of cultural labor, economy, and geography, Mayer is that rare writer who combines exquisite storytelling with rigorous scholarship. This is an essential contribution to film and media studies, and an urgent history lesson for policy makers.” MELISSA GREGG, author of Work’s Intimacy
VICKI MAYER is Professor of Communication at Tulane University. She is coeditor of the journal Television & New Media and author or editor of several books and journal articles about media production, creative industries, and cultural work.
Early in the twenty-first century, Louisiana, one of the poorest states in the United States, redirected millions in tax dollars from the public coffers in an effort to become the top location site globally for the production of Hollywood films and television series. Why would lawmakers support such a policy? Why would citizens accept the policy’s uncomfortable effects on their economy and culture? Almost Hollywood, Nearly New Orleans addresses these questions through a study of the local and everyday experiences of the film economy in New Orleans, Louisiana—a city that has twice taken the mantle of becoming a movie production capital. From the silent era to today’s Hollywood South, Vicki Mayer explains that the aura of a film economy is inseparable from a prevailing sense of home, even as it changes that place irrevocably.
“A scathing critique of the economic realities and broken promises of Hollywood South, told in rich ethnographic detail and passionately argued through Vicki Mayer’s deep connection to New Orleans. This is a vital book.” NITIN GOVIL, author of Orienting Hollywood: A Century of Film Culture between Los Angeles and Bombay
“Mayer guides readers through the numbers and arguments behind Louisiana’s costly love affair with the film industry and raises important questions over whether the state’s citizens are getting their money’s worth.” STEPHANIE GRACE, columnist, The New Orleans Advocate
“A visionary in the study of cultural labor, economy, and geography, Mayer is that rare writer who combines exquisite storytelling with rigorous scholarship. This is an essential contribution to film and media studies, and an urgent history lesson for policy makers.” MELISSA GREGG, author of Work’s Intimacy
VICKI MAYER is Professor of Communication at Tulane University. She is coeditor of the journal Television & New Media and author or editor of several books and journal articles about media production, creative industries, and cultural work.
Early in the twenty-first century, Louisiana, one of the poorest states in the United States, redirected millions in tax dollars from the public coffers in an effort to become the top location site globally for the production of Hollywood films and television series. Why would lawmakers support such a policy? Why would citizens accept the policy’s uncomfortable effects on their economy and culture? Almost Hollywood, Nearly New Orleans addresses these questions through a study of the local and everyday experiences of the film economy in New Orleans, Louisiana—a city that has twice taken the mantle of becoming a movie production capital. From the silent era to today’s Hollywood South, Vicki Mayer explains that the aura of a film economy is inseparable from a prevailing sense of home, even as it changes that place irrevocably.
“A scathing critique of the economic realities and broken promises of Hollywood South, told in rich ethnographic detail and passionately argued through Vicki Mayer’s deep connection to New Orleans. This is a vital book.” NITIN GOVIL, author of Orienting Hollywood: A Century of Film Culture between Los Angeles and Bombay
“Mayer guides readers through the numbers and arguments behind Louisiana’s costly love affair with the film industry and raises important questions over whether the state’s citizens are getting their money’s worth.” STEPHANIE GRACE, columnist, The New Orleans Advocate
“A visionary in the study of cultural labor, economy, and geography, Mayer is that rare writer who combines exquisite storytelling with rigorous scholarship. This is an essential contribution to film and media studies, and an urgent history lesson for policy makers.” MELISSA GREGG, author of Work’s Intimacy
VICKI MAYER is Professor of Communication at Tulane University. She is coeditor of the journal Television & New Media and author or editor of several books and journal articles about media production, creative industries, and cultural work.
Early in the twenty-first century, Louisiana, one of the poorest states in the United States, redirected millions in tax dollars from the public coffers in an effort to become the top location site globally for the production of Hollywood films and television series. Why would lawmakers support such a policy? Why would citizens accept the policy’s uncomfortable effects on their economy and culture? Almost Hollywood, Nearly New Orleans addresses these questions through a study of the local and everyday experiences of the film economy in New Orleans, Louisiana—a city that has twice taken the mantle of becoming a movie production capital. From the silent era to today’s Hollywood South, Vicki Mayer explains that the aura of a film economy is inseparable from a prevailing sense of home, even as it changes that place irrevocably.
“A scathing critique of the economic realities and broken promises of Hollywood South, told in rich ethnographic detail and passionately argued through Vicki Mayer’s deep connection to New Orleans. This is a vital book.” NITIN GOVIL, author of Orienting Hollywood: A Century of Film Culture between Los Angeles and Bombay
“Mayer guides readers through the numbers and arguments behind Louisiana’s costly love affair with the film industry and raises important questions over whether the state’s citizens are getting their money’s worth.” STEPHANIE GRACE, columnist, The New Orleans Advocate
“A visionary in the study of cultural labor, economy, and geography, Mayer is that rare writer who combines exquisite storytelling with rigorous scholarship. This is an essential contribution to film and media studies, and an urgent history lesson for policy makers.” MELISSA GREGG, author of Work’s Intimacy
VICKI MAYER is Professor of Communication at Tulane University. She is coeditor of the journal Television & New Media and author or editor of several books and journal articles about media production, creative industries, and cultural work.
Early in the twenty-first century, Louisiana, one of the poorest states in the United States, redirected millions in tax dollars from the public coffers in an effort to become the top location site globally for the production of Hollywood films and television series. Why would lawmakers support such a policy? Why would citizens accept the policy’s uncomfortable effects on their economy and culture? Almost Hollywood, Nearly New Orleans addresses these questions through a study of the local and everyday experiences of the film economy in New Orleans, Louisiana—a city that has twice taken the mantle of becoming a movie production capital. From the silent era to today’s Hollywood South, Vicki Mayer explains that the aura of a film economy is inseparable from a prevailing sense of home, even as it changes that place irrevocably.
“A scathing critique of the economic realities and broken promises of Hollywood South, told in rich ethnographic detail and passionately argued through Vicki Mayer’s deep connection to New Orleans. This is a vital book.” NITIN GOVIL, author of Orienting Hollywood: A Century of Film Culture between Los Angeles and Bombay
“Mayer guides readers through the numbers and arguments behind Louisiana’s costly love affair with the film industry and raises important questions over whether the state’s citizens are getting their money’s worth.” STEPHANIE GRACE, columnist, The New Orleans Advocate
“A visionary in the study of cultural labor, economy, and geography, Mayer is that rare writer who combines exquisite storytelling with rigorous scholarship. This is an essential contribution to film and media studies, and an urgent history lesson for policy makers.” MELISSA GREGG, author of Work’s Intimacy
VICKI MAYER is Professor of Communication at Tulane University. She is coeditor of the journal Television & New Media and author or editor of several books and journal articles about media production, creative industries, and cultural work.
Early in the twenty-first century, Louisiana, one of the poorest states in the United States, redirected millions in tax dollars from the public coffers in an effort to become the top location site globally for the production of Hollywood films and television series. Why would lawmakers support such a policy? Why would citizens accept the policy’s uncomfortable effects on their economy and culture? Almost Hollywood, Nearly New Orleans addresses these questions through a study of the local and everyday experiences of the film economy in New Orleans, Louisiana—a city that has twice taken the mantle of becoming a movie production capital. From the silent era to today’s Hollywood South, Vicki Mayer explains that the aura of a film economy is inseparable from a prevailing sense of home, even as it changes that place irrevocably.
“A scathing critique of the economic realities and broken promises of Hollywood South, told in rich ethnographic detail and passionately argued through Vicki Mayer’s deep connection to New Orleans. This is a vital book.” NITIN GOVIL, author of Orienting Hollywood: A Century of Film Culture between Los Angeles and Bombay
“Mayer guides readers through the numbers and arguments behind Louisiana’s costly love affair with the film industry and raises important questions over whether the state’s citizens are getting their money’s worth.” STEPHANIE GRACE, columnist, The New Orleans Advocate
“A visionary in the study of cultural labor, economy, and geography, Mayer is that rare writer who combines exquisite storytelling with rigorous scholarship. This is an essential contribution to film and media studies, and an urgent history lesson for policy makers.” MELISSA GREGG, author of Work’s Intimacy
VICKI MAYER is Professor of Communication at Tulane University. She is coeditor of the journal Television & New Media and author or editor of several books and journal articles about media production, creative industries, and cultural work.
Early in the twenty-first century, Louisiana, one of the poorest states in the United States, redirected millions in tax dollars from the public coffers in an effort to become the top location site globally for the production of Hollywood films and television series. Why would lawmakers support such a policy? Why would citizens accept the policy’s uncomfortable effects on their economy and culture? Almost Hollywood, Nearly New Orleans addresses these questions through a study of the local and everyday experiences of the film economy in New Orleans, Louisiana—a city that has twice taken the mantle of becoming a movie production capital. From the silent era to today’s Hollywood South, Vicki Mayer explains that the aura of a film economy is inseparable from a prevailing sense of home, even as it changes that place irrevocably.
“A scathing critique of the economic realities and broken promises of Hollywood South, told in rich ethnographic detail and passionately argued through Vicki Mayer’s deep connection to New Orleans. This is a vital book.” NITIN GOVIL, author of Orienting Hollywood: A Century of Film Culture between Los Angeles and Bombay
“Mayer guides readers through the numbers and arguments behind Louisiana’s costly love affair with the film industry and raises important questions over whether the state’s citizens are getting their money’s worth.” STEPHANIE GRACE, columnist, The New Orleans Advocate
“A visionary in the study of cultural labor, economy, and geography, Mayer is that rare writer who combines exquisite storytelling with rigorous scholarship. This is an essential contribution to film and media studies, and an urgent history lesson for policy makers.” MELISSA GREGG, author of Work’s Intimacy
VICKI MAYER is Professor of Communication at Tulane University. She is coeditor of the journal Television & New Media and author or editor of several books and journal articles about media production, creative industries, and cultural work.
Early in the twenty-first century, Louisiana, one of the poorest states in the United States, redirected millions in tax dollars from the public coffers in an effort to become the top location site globally for the production of Hollywood films and television series. Why would lawmakers support such a policy? Why would citizens accept the policy’s uncomfortable effects on their economy and culture? Almost Hollywood, Nearly New Orleans addresses these questions through a study of the local and everyday experiences of the film economy in New Orleans, Louisiana—a city that has twice taken the mantle of becoming a movie production capital. From the silent era to today’s Hollywood South, Vicki Mayer explains that the aura of a film economy is inseparable from a prevailing sense of home, even as it changes that place irrevocably.
“A scathing critique of the economic realities and broken promises of Hollywood South, told in rich ethnographic detail and passionately argued through Vicki Mayer’s deep connection to New Orleans. This is a vital book.” NITIN GOVIL, author of Orienting Hollywood: A Century of Film Culture between Los Angeles and Bombay
“Mayer guides readers through the numbers and arguments behind Louisiana’s costly love affair with the film industry and raises important questions over whether the state’s citizens are getting their money’s worth.” STEPHANIE GRACE, columnist, The New Orleans Advocate
“A visionary in the study of cultural labor, economy, and geography, Mayer is that rare writer who combines exquisite storytelling with rigorous scholarship. This is an essential contribution to film and media studies, and an urgent history lesson for policy makers.” MELISSA GREGG, author of Work’s Intimacy
VICKI MAYER is Professor of Communication at Tulane University. She is coeditor of the journal Television & New Media and author or editor of several books and journal articles about media production, creative industries, and cultural work.
Early in the twenty-first century, Louisiana, one of the poorest states in the United States, redirected millions in tax dollars from the public coffers in an effort to become the top location site globally for the production of Hollywood films and television series. Why would lawmakers support such a policy? Why would citizens accept the policy’s uncomfortable effects on their economy and culture? Almost Hollywood, Nearly New Orleans addresses these questions through a study of the local and everyday experiences of the film economy in New Orleans, Louisiana—a city that has twice taken the mantle of becoming a movie production capital. From the silent era to today’s Hollywood South, Vicki Mayer explains that the aura of a film economy is inseparable from a prevailing sense of home, even as it changes that place irrevocably.
“A scathing critique of the economic realities and broken promises of Hollywood South, told in rich ethnographic detail and passionately argued through Vicki Mayer’s deep connection to New Orleans. This is a vital book.” NITIN GOVIL, author of Orienting Hollywood: A Century of Film Culture between Los Angeles and Bombay
“Mayer guides readers through the numbers and arguments behind Louisiana’s costly love affair with the film industry and raises important questions over whether the state’s citizens are getting their money’s worth.” STEPHANIE GRACE, columnist, The New Orleans Advocate
“A visionary in the study of cultural labor, economy, and geography, Mayer is that rare writer who combines exquisite storytelling with rigorous scholarship. This is an essential contribution to film and media studies, and an urgent history lesson for policy makers.” MELISSA GREGG, author of Work’s Intimacy
VICKI MAYER is Professor of Communication at Tulane University. She is coeditor of the journal Television & New Media and author or editor of several books and journal articles about media production, creative industries, and cultural work.
Early in the twenty-first century, Louisiana, one of the poorest states in the United States, redirected millions in tax dollars from the public coffers in an effort to become the top location site globally for the production of Hollywood films and television series. Why would lawmakers support such a policy? Why would citizens accept the policy’s uncomfortable effects on their economy and culture? Almost Hollywood, Nearly New Orleans addresses these questions through a study of the local and everyday experiences of the film economy in New Orleans, Louisiana—a city that has twice taken the mantle of becoming a movie production capital. From the silent era to today’s Hollywood South, Vicki Mayer explains that the aura of a film economy is inseparable from a prevailing sense of home, even as it changes that place irrevocably.
“A scathing critique of the economic realities and broken promises of Hollywood South, told in rich ethnographic detail and passionately argued through Vicki Mayer’s deep connection to New Orleans. This is a vital book.” NITIN GOVIL, author of Orienting Hollywood: A Century of Film Culture between Los Angeles and Bombay
“Mayer guides readers through the numbers and arguments behind Louisiana’s costly love affair with the film industry and raises important questions over whether the state’s citizens are getting their money’s worth.” STEPHANIE GRACE, columnist, The New Orleans Advocate
“A visionary in the study of cultural labor, economy, and geography, Mayer is that rare writer who combines exquisite storytelling with rigorous scholarship. This is an essential contribution to film and media studies, and an urgent history lesson for policy makers.” MELISSA GREGG, author of Work’s Intimacy
VICKI MAYER is Professor of Communication at Tulane University. She is coeditor of the journal Television & New Media and author or editor of several books and journal articles about media production, creative industries, and cultural work.
Early in the twenty-first century, Louisiana, one of the poorest states in the United States, redirected millions in tax dollars from the public coffers in an effort to become the top location site globally for the production of Hollywood films and television series. Why would lawmakers support such a policy? Why would citizens accept the policy’s uncomfortable effects on their economy and culture? Almost Hollywood, Nearly New Orleans addresses these questions through a study of the local and everyday experiences of the film economy in New Orleans, Louisiana—a city that has twice taken the mantle of becoming a movie production capital. From the silent era to today’s Hollywood South, Vicki Mayer explains that the aura of a film economy is inseparable from a prevailing sense of home, even as it changes that place irrevocably.
“A scathing critique of the economic realities and broken promises of Hollywood South, told in rich ethnographic detail and passionately argued through Vicki Mayer’s deep connection to New Orleans. This is a vital book.” NITIN GOVIL, author of Orienting Hollywood: A Century of Film Culture between Los Angeles and Bombay
“Mayer guides readers through the numbers and arguments behind Louisiana’s costly love affair with the film industry and raises important questions over whether the state’s citizens are getting their money’s worth.” STEPHANIE GRACE, columnist, The New Orleans Advocate
“A visionary in the study of cultural labor, economy, and geography, Mayer is that rare writer who combines exquisite storytelling with rigorous scholarship. This is an essential contribution to film and media studies, and an urgent history lesson for policy makers.” MELISSA GREGG, author of Work’s Intimacy
VICKI MAYER is Professor of Communication at Tulane University. She is coeditor of the journal Television & New Media and author or editor of several books and journal articles about media production, creative industries, and cultural work.
Early in the twenty-first century, Louisiana, one of the poorest states in the United States, redirected millions in tax dollars from the public coffers in an effort to become the top location site globally for the production of Hollywood films and television series. Why would lawmakers support such a policy? Why would citizens accept the policy’s uncomfortable effects on their economy and culture? Almost Hollywood, Nearly New Orleans addresses these questions through a study of the local and everyday experiences of the film economy in New Orleans, Louisiana—a city that has twice taken the mantle of becoming a movie production capital. From the silent era to today’s Hollywood South, Vicki Mayer explains that the aura of a film economy is inseparable from a prevailing sense of home, even as it changes that place irrevocably.
“A scathing critique of the economic realities and broken promises of Hollywood South, told in rich ethnographic detail and passionately argued through Vicki Mayer’s deep connection to New Orleans. This is a vital book.” NITIN GOVIL, author of Orienting Hollywood: A Century of Film Culture between Los Angeles and Bombay
“Mayer guides readers through the numbers and arguments behind Louisiana’s costly love affair with the film industry and raises important questions over whether the state’s citizens are getting their money’s worth.” STEPHANIE GRACE, columnist, The New Orleans Advocate
“A visionary in the study of cultural labor, economy, and geography, Mayer is that rare writer who combines exquisite storytelling with rigorous scholarship. This is an essential contribution to film and media studies, and an urgent history lesson for policy makers.” MELISSA GREGG, author of Work’s Intimacy
VICKI MAYER is Professor of Communication at Tulane University. She is coeditor of the journal Television & New Media and author or editor of several books and journal articles about media production, creative industries, and cultural work.
Early in the twenty-first century, Louisiana, one of the poorest states in the United States, redirected millions in tax dollars from the public coffers in an effort to become the top location site globally for the production of Hollywood films and television series. Why would lawmakers support such a policy? Why would citizens accept the policy’s uncomfortable effects on their economy and culture? Almost Hollywood, Nearly New Orleans addresses these questions through a study of the local and everyday experiences of the film economy in New Orleans, Louisiana—a city that has twice taken the mantle of becoming a movie production capital. From the silent era to today’s Hollywood South, Vicki Mayer explains that the aura of a film economy is inseparable from a prevailing sense of home, even as it changes that place irrevocably.
“A scathing critique of the economic realities and broken promises of Hollywood South, told in rich ethnographic detail and passionately argued through Vicki Mayer’s deep connection to New Orleans. This is a vital book.” NITIN GOVIL, author of Orienting Hollywood: A Century of Film Culture between Los Angeles and Bombay
“Mayer guides readers through the numbers and arguments behind Louisiana’s costly love affair with the film industry and raises important questions over whether the state’s citizens are getting their money’s worth.” STEPHANIE GRACE, columnist, The New Orleans Advocate
“A visionary in the study of cultural labor, economy, and geography, Mayer is that rare writer who combines exquisite storytelling with rigorous scholarship. This is an essential contribution to film and media studies, and an urgent history lesson for policy makers.” MELISSA GREGG, author of Work’s Intimacy
VICKI MAYER is Professor of Communication at Tulane University. She is coeditor of the journal Television & New Media and author or editor of several books and journal articles about media production, creative industries, and cultural work.
Early in the twenty-first century, Louisiana, one of the poorest states in the United States, redirected millions in tax dollars from the public coffers in an effort to become the top location site globally for the production of Hollywood films and television series. Why would lawmakers support such a policy? Why would citizens accept the policy’s uncomfortable effects on their economy and culture? Almost Hollywood, Nearly New Orleans addresses these questions through a study of the local and everyday experiences of the film economy in New Orleans, Louisiana—a city that has twice taken the mantle of becoming a movie production capital. From the silent era to today’s Hollywood South, Vicki Mayer explains that the aura of a film economy is inseparable from a prevailing sense of home, even as it changes that place irrevocably.
“A scathing critique of the economic realities and broken promises of Hollywood South, told in rich ethnographic detail and passionately argued through Vicki Mayer’s deep connection to New Orleans. This is a vital book.” NITIN GOVIL, author of Orienting Hollywood: A Century of Film Culture between Los Angeles and Bombay
“Mayer guides readers through the numbers and arguments behind Louisiana’s costly love affair with the film industry and raises important questions over whether the state’s citizens are getting their money’s worth.” STEPHANIE GRACE, columnist, The New Orleans Advocate
“A visionary in the study of cultural labor, economy, and geography, Mayer is that rare writer who combines exquisite storytelling with rigorous scholarship. This is an essential contribution to film and media studies, and an urgent history lesson for policy makers.” MELISSA GREGG, author of Work’s Intimacy
VICKI MAYER is Professor of Communication at Tulane University. She is coeditor of the journal Television & New Media and author or editor of several books and journal articles about media production, creative industries, and cultural work.
Early in the twenty-first century, Louisiana, one of the poorest states in the United States, redirected millions in tax dollars from the public coffers in an effort to become the top location site globally for the production of Hollywood films and television series. Why would lawmakers support such a policy? Why would citizens accept the policy’s uncomfortable effects on their economy and culture? Almost Hollywood, Nearly New Orleans addresses these questions through a study of the local and everyday experiences of the film economy in New Orleans, Louisiana—a city that has twice taken the mantle of becoming a movie production capital. From the silent era to today’s Hollywood South, Vicki Mayer explains that the aura of a film economy is inseparable from a prevailing sense of home, even as it changes that place irrevocably.
“A scathing critique of the economic realities and broken promises of Hollywood South, told in rich ethnographic detail and passionately argued through Vicki Mayer’s deep connection to New Orleans. This is a vital book.” NITIN GOVIL, author of Orienting Hollywood: A Century of Film Culture between Los Angeles and Bombay
“Mayer guides readers through the numbers and arguments behind Louisiana’s costly love affair with the film industry and raises important questions over whether the state’s citizens are getting their money’s worth.” STEPHANIE GRACE, columnist, The New Orleans Advocate
“A visionary in the study of cultural labor, economy, and geography, Mayer is that rare writer who combines exquisite storytelling with rigorous scholarship. This is an essential contribution to film and media studies, and an urgent history lesson for policy makers.” MELISSA GREGG, author of Work’s Intimacy
VICKI MAYER is Professor of Communication at Tulane University. She is coeditor of the journal Television & New Media and author or editor of several books and journal articles about media production, creative industries, and cultural work.
Early in the twenty-first century, Louisiana, one of the poorest states in the United States, redirected millions in tax dollars from the public coffers in an effort to become the top location site globally for the production of Hollywood films and television series. Why would lawmakers support such a policy? Why would citizens accept the policy’s uncomfortable effects on their economy and culture? Almost Hollywood, Nearly New Orleans addresses these questions through a study of the local and everyday experiences of the film economy in New Orleans, Louisiana—a city that has twice taken the mantle of becoming a movie production capital. From the silent era to today’s Hollywood South, Vicki Mayer explains that the aura of a film economy is inseparable from a prevailing sense of home, even as it changes that place irrevocably.
“A scathing critique of the economic realities and broken promises of Hollywood South, told in rich ethnographic detail and passionately argued through Vicki Mayer’s deep connection to New Orleans. This is a vital book.” NITIN GOVIL, author of Orienting Hollywood: A Century of Film Culture between Los Angeles and Bombay
“Mayer guides readers through the numbers and arguments behind Louisiana’s costly love affair with the film industry and raises important questions over whether the state’s citizens are getting their money’s worth.” STEPHANIE GRACE, columnist, The New Orleans Advocate
“A visionary in the study of cultural labor, economy, and geography, Mayer is that rare writer who combines exquisite storytelling with rigorous scholarship. This is an essential contribution to film and media studies, and an urgent history lesson for policy makers.” MELISSA GREGG, author of Work’s Intimacy
VICKI MAYER is Professor of Communication at Tulane University. She is coeditor of the journal Television & New Media and author or editor of several books and journal articles about media production, creative industries, and cultural work.
Early in the twenty-first century, Louisiana, one of the poorest states in the United States, redirected millions in tax dollars from the public coffers in an effort to become the top location site globally for the production of Hollywood films and television series. Why would lawmakers support such a policy? Why would citizens accept the policy’s uncomfortable effects on their economy and culture? Almost Hollywood, Nearly New Orleans addresses these questions through a study of the local and everyday experiences of the film economy in New Orleans, Louisiana—a city that has twice taken the mantle of becoming a movie production capital. From the silent era to today’s Hollywood South, Vicki Mayer explains that the aura of a film economy is inseparable from a prevailing sense of home, even as it changes that place irrevocably.
“A scathing critique of the economic realities and broken promises of Hollywood South, told in rich ethnographic detail and passionately argued through Vicki Mayer’s deep connection to New Orleans. This is a vital book.” NITIN GOVIL, author of Orienting Hollywood: A Century of Film Culture between Los Angeles and Bombay
“Mayer guides readers through the numbers and arguments behind Louisiana’s costly love affair with the film industry and raises important questions over whether the state’s citizens are getting their money’s worth.” STEPHANIE GRACE, columnist, The New Orleans Advocate
“A visionary in the study of cultural labor, economy, and geography, Mayer is that rare writer who combines exquisite storytelling with rigorous scholarship. This is an essential contribution to film and media studies, and an urgent history lesson for policy makers.” MELISSA GREGG, author of Work’s Intimacy
VICKI MAYER is Professor of Communication at Tulane University. She is coeditor of the journal Television & New Media and author or editor of several books and journal articles about media production, creative industries, and cultural work.
Early in the twenty-first century, Louisiana, one of the poorest states in the United States, redirected millions in tax dollars from the public coffers in an effort to become the top location site globally for the production of Hollywood films and television series. Why would lawmakers support such a policy? Why would citizens accept the policy’s uncomfortable effects on their economy and culture? Almost Hollywood, Nearly New Orleans addresses these questions through a study of the local and everyday experiences of the film economy in New Orleans, Louisiana—a city that has twice taken the mantle of becoming a movie production capital. From the silent era to today’s Hollywood South, Vicki Mayer explains that the aura of a film economy is inseparable from a prevailing sense of home, even as it changes that place irrevocably.
“A scathing critique of the economic realities and broken promises of Hollywood South, told in rich ethnographic detail and passionately argued through Vicki Mayer’s deep connection to New Orleans. This is a vital book.” NITIN GOVIL, author of Orienting Hollywood: A Century of Film Culture between Los Angeles and Bombay
“Mayer guides readers through the numbers and arguments behind Louisiana’s costly love affair with the film industry and raises important questions over whether the state’s citizens are getting their money’s worth.” STEPHANIE GRACE, columnist, The New Orleans Advocate
“A visionary in the study of cultural labor, economy, and geography, Mayer is that rare writer who combines exquisite storytelling with rigorous scholarship. This is an essential contribution to film and media studies, and an urgent history lesson for policy makers.” MELISSA GREGG, author of Work’s Intimacy
VICKI MAYER is Professor of Communication at Tulane University. She is coeditor of the journal Television & New Media and author or editor of several books and journal articles about media production, creative industries, and cultural work.
Early in the twenty-first century, Louisiana, one of the poorest states in the United States, redirected millions in tax dollars from the public coffers in an effort to become the top location site globally for the production of Hollywood films and television series. Why would lawmakers support such a policy? Why would citizens accept the policy’s uncomfortable effects on their economy and culture? Almost Hollywood, Nearly New Orleans addresses these questions through a study of the local and everyday experiences of the film economy in New Orleans, Louisiana—a city that has twice taken the mantle of becoming a movie production capital. From the silent era to today’s Hollywood South, Vicki Mayer explains that the aura of a film economy is inseparable from a prevailing sense of home, even as it changes that place irrevocably.
“A scathing critique of the economic realities and broken promises of Hollywood South, told in rich ethnographic detail and passionately argued through Vicki Mayer’s deep connection to New Orleans. This is a vital book.” NITIN GOVIL, author of Orienting Hollywood: A Century of Film Culture between Los Angeles and Bombay
“Mayer guides readers through the numbers and arguments behind Louisiana’s costly love affair with the film industry and raises important questions over whether the state’s citizens are getting their money’s worth.” STEPHANIE GRACE, columnist, The New Orleans Advocate
“A visionary in the study of cultural labor, economy, and geography, Mayer is that rare writer who combines exquisite storytelling with rigorous scholarship. This is an essential contribution to film and media studies, and an urgent history lesson for policy makers.” MELISSA GREGG, author of Work’s Intimacy
VICKI MAYER is Professor of Communication at Tulane University. She is coeditor of the journal Television & New Media and author or editor of several books and journal articles about media production, creative industries, and cultural work.
Early in the twenty-first century, Louisiana, one of the poorest states in the United States, redirected millions in tax dollars from the public coffers in an effort to become the top location site globally for the production of Hollywood films and television series. Why would lawmakers support such a policy? Why would citizens accept the policy’s uncomfortable effects on their economy and culture? Almost Hollywood, Nearly New Orleans addresses these questions through a study of the local and everyday experiences of the film economy in New Orleans, Louisiana—a city that has twice taken the mantle of becoming a movie production capital. From the silent era to today’s Hollywood South, Vicki Mayer explains that the aura of a film economy is inseparable from a prevailing sense of home, even as it changes that place irrevocably.
“A scathing critique of the economic realities and broken promises of Hollywood South, told in rich ethnographic detail and passionately argued through Vicki Mayer’s deep connection to New Orleans. This is a vital book.” NITIN GOVIL, author of Orienting Hollywood: A Century of Film Culture between Los Angeles and Bombay
“Mayer guides readers through the numbers and arguments behind Louisiana’s costly love affair with the film industry and raises important questions over whether the state’s citizens are getting their money’s worth.” STEPHANIE GRACE, columnist, The New Orleans Advocate
“A visionary in the study of cultural labor, economy, and geography, Mayer is that rare writer who combines exquisite storytelling with rigorous scholarship. This is an essential contribution to film and media studies, and an urgent history lesson for policy makers.” MELISSA GREGG, author of Work’s Intimacy
VICKI MAYER is Professor of Communication at Tulane University. She is coeditor of the journal Television & New Media and author or editor of several books and journal articles about media production, creative industries, and cultural work.
Early in the twenty-first century, Louisiana, one of the poorest states in the United States, redirected millions in tax dollars from the public coffers in an effort to become the top location site globally for the production of Hollywood films and television series. Why would lawmakers support such a policy? Why would citizens accept the policy’s uncomfortable effects on their economy and culture? Almost Hollywood, Nearly New Orleans addresses these questions through a study of the local and everyday experiences of the film economy in New Orleans, Louisiana—a city that has twice taken the mantle of becoming a movie production capital. From the silent era to today’s Hollywood South, Vicki Mayer explains that the aura of a film economy is inseparable from a prevailing sense of home, even as it changes that place irrevocably.
“A scathing critique of the economic realities and broken promises of Hollywood South, told in rich ethnographic detail and passionately argued through Vicki Mayer’s deep connection to New Orleans. This is a vital book.” NITIN GOVIL, author of Orienting Hollywood: A Century of Film Culture between Los Angeles and Bombay
“Mayer guides readers through the numbers and arguments behind Louisiana’s costly love affair with the film industry and raises important questions over whether the state’s citizens are getting their money’s worth.” STEPHANIE GRACE, columnist, The New Orleans Advocate
“A visionary in the study of cultural labor, economy, and geography, Mayer is that rare writer who combines exquisite storytelling with rigorous scholarship. This is an essential contribution to film and media studies, and an urgent history lesson for policy makers.” MELISSA GREGG, author of Work’s Intimacy
VICKI MAYER is Professor of Communication at Tulane University. She is coeditor of the journal Television & New Media and author or editor of several books and journal articles about media production, creative industries, and cultural work.
Early in the twenty-first century, Louisiana, one of the poorest states in the United States, redirected millions in tax dollars from the public coffers in an effort to become the top location site globally for the production of Hollywood films and television series. Why would lawmakers support such a policy? Why would citizens accept the policy’s uncomfortable effects on their economy and culture? Almost Hollywood, Nearly New Orleans addresses these questions through a study of the local and everyday experiences of the film economy in New Orleans, Louisiana—a city that has twice taken the mantle of becoming a movie production capital. From the silent era to today’s Hollywood South, Vicki Mayer explains that the aura of a film economy is inseparable from a prevailing sense of home, even as it changes that place irrevocably.
“A scathing critique of the economic realities and broken promises of Hollywood South, told in rich ethnographic detail and passionately argued through Vicki Mayer’s deep connection to New Orleans. This is a vital book.” NITIN GOVIL, author of Orienting Hollywood: A Century of Film Culture between Los Angeles and Bombay
“Mayer guides readers through the numbers and arguments behind Louisiana’s costly love affair with the film industry and raises important questions over whether the state’s citizens are getting their money’s worth.” STEPHANIE GRACE, columnist, The New Orleans Advocate
“A visionary in the study of cultural labor, economy, and geography, Mayer is that rare writer who combines exquisite storytelling with rigorous scholarship. This is an essential contribution to film and media studies, and an urgent history lesson for policy makers.” MELISSA GREGG, author of Work’s Intimacy
VICKI MAYER is Professor of Communication at Tulane University. She is coeditor of the journal Television & New Media and author or editor of several books and journal articles about media production, creative industries, and cultural work.
Early in the twenty-first century, Louisiana, one of the poorest states in the United States, redirected millions in tax dollars from the public coffers in an effort to become the top location site globally for the production of Hollywood films and television series. Why would lawmakers support such a policy? Why would citizens accept the policy’s uncomfortable effects on their economy and culture? Almost Hollywood, Nearly New Orleans addresses these questions through a study of the local and everyday experiences of the film economy in New Orleans, Louisiana—a city that has twice taken the mantle of becoming a movie production capital. From the silent era to today’s Hollywood South, Vicki Mayer explains that the aura of a film economy is inseparable from a prevailing sense of home, even as it changes that place irrevocably.
“A scathing critique of the economic realities and broken promises of Hollywood South, told in rich ethnographic detail and passionately argued through Vicki Mayer’s deep connection to New Orleans. This is a vital book.” NITIN GOVIL, author of Orienting Hollywood: A Century of Film Culture between Los Angeles and Bombay
“Mayer guides readers through the numbers and arguments behind Louisiana’s costly love affair with the film industry and raises important questions over whether the state’s citizens are getting their money’s worth.” STEPHANIE GRACE, columnist, The New Orleans Advocate
“A visionary in the study of cultural labor, economy, and geography, Mayer is that rare writer who combines exquisite storytelling with rigorous scholarship. This is an essential contribution to film and media studies, and an urgent history lesson for policy makers.” MELISSA GREGG, author of Work’s Intimacy
VICKI MAYER is Professor of Communication at Tulane University. She is coeditor of the journal Television & New Media and author or editor of several books and journal articles about media production, creative industries, and cultural work.
Early in the twenty-first century, Louisiana, one of the poorest states in the United States, redirected millions in tax dollars from the public coffers in an effort to become the top location site globally for the production of Hollywood films and television series. Why would lawmakers support such a policy? Why would citizens accept the policy’s uncomfortable effects on their economy and culture? Almost Hollywood, Nearly New Orleans addresses these questions through a study of the local and everyday experiences of the film economy in New Orleans, Louisiana—a city that has twice taken the mantle of becoming a movie production capital. From the silent era to today’s Hollywood South, Vicki Mayer explains that the aura of a film economy is inseparable from a prevailing sense of home, even as it changes that place irrevocably.
“A scathing critique of the economic realities and broken promises of Hollywood South, told in rich ethnographic detail and passionately argued through Vicki Mayer’s deep connection to New Orleans. This is a vital book.” NITIN GOVIL, author of Orienting Hollywood: A Century of Film Culture between Los Angeles and Bombay
“Mayer guides readers through the numbers and arguments behind Louisiana’s costly love affair with the film industry and raises important questions over whether the state’s citizens are getting their money’s worth.” STEPHANIE GRACE, columnist, The New Orleans Advocate
“A visionary in the study of cultural labor, economy, and geography, Mayer is that rare writer who combines exquisite storytelling with rigorous scholarship. This is an essential contribution to film and media studies, and an urgent history lesson for policy makers.” MELISSA GREGG, author of Work’s Intimacy
VICKI MAYER is Professor of Communication at Tulane University. She is coeditor of the journal Television & New Media and author or editor of several books and journal articles about media production, creative industries, and cultural work.
Early in the twenty-first century, Louisiana, one of the poorest states in the United States, redirected millions in tax dollars from the public coffers in an effort to become the top location site globally for the production of Hollywood films and television series. Why would lawmakers support such a policy? Why would citizens accept the policy’s uncomfortable effects on their economy and culture? Almost Hollywood, Nearly New Orleans addresses these questions through a study of the local and everyday experiences of the film economy in New Orleans, Louisiana—a city that has twice taken the mantle of becoming a movie production capital. From the silent era to today’s Hollywood South, Vicki Mayer explains that the aura of a film economy is inseparable from a prevailing sense of home, even as it changes that place irrevocably.
“A scathing critique of the economic realities and broken promises of Hollywood South, told in rich ethnographic detail and passionately argued through Vicki Mayer’s deep connection to New Orleans. This is a vital book.” NITIN GOVIL, author of Orienting Hollywood: A Century of Film Culture between Los Angeles and Bombay
“Mayer guides readers through the numbers and arguments behind Louisiana’s costly love affair with the film industry and raises important questions over whether the state’s citizens are getting their money’s worth.” STEPHANIE GRACE, columnist, The New Orleans Advocate
“A visionary in the study of cultural labor, economy, and geography, Mayer is that rare writer who combines exquisite storytelling with rigorous scholarship. This is an essential contribution to film and media studies, and an urgent history lesson for policy makers.” MELISSA GREGG, author of Work’s Intimacy
VICKI MAYER is Professor of Communication at Tulane University. She is coeditor of the journal Television & New Media and author or editor of several books and journal articles about media production, creative industries, and cultural work.
Early in the twenty-first century, Louisiana, one of the poorest states in the United States, redirected millions in tax dollars from the public coffers in an effort to become the top location site globally for the production of Hollywood films and television series. Why would lawmakers support such a policy? Why would citizens accept the policy’s uncomfortable effects on their economy and culture? Almost Hollywood, Nearly New Orleans addresses these questions through a study of the local and everyday experiences of the film economy in New Orleans, Louisiana—a city that has twice taken the mantle of becoming a movie production capital. From the silent era to today’s Hollywood South, Vicki Mayer explains that the aura of a film economy is inseparable from a prevailing sense of home, even as it changes that place irrevocably.
“A scathing critique of the economic realities and broken promises of Hollywood South, told in rich ethnographic detail and passionately argued through Vicki Mayer’s deep connection to New Orleans. This is a vital book.” NITIN GOVIL, author of Orienting Hollywood: A Century of Film Culture between Los Angeles and Bombay
“Mayer guides readers through the numbers and arguments behind Louisiana’s costly love affair with the film industry and raises important questions over whether the state’s citizens are getting their money’s worth.” STEPHANIE GRACE, columnist, The New Orleans Advocate
“A visionary in the study of cultural labor, economy, and geography, Mayer is that rare writer who combines exquisite storytelling with rigorous scholarship. This is an essential contribution to film and media studies, and an urgent history lesson for policy makers.” MELISSA GREGG, author of Work’s Intimacy
VICKI MAYER is Professor of Communication at Tulane University. She is coeditor of the journal Television & New Media and author or editor of several books and journal articles about media production, creative industries, and cultural work.
Early in the twenty-first century, Louisiana, one of the poorest states in the United States, redirected millions in tax dollars from the public coffers in an effort to become the top location site globally for the production of Hollywood films and television series. Why would lawmakers support such a policy? Why would citizens accept the policy’s uncomfortable effects on their economy and culture? Almost Hollywood, Nearly New Orleans addresses these questions through a study of the local and everyday experiences of the film economy in New Orleans, Louisiana—a city that has twice taken the mantle of becoming a movie production capital. From the silent era to today’s Hollywood South, Vicki Mayer explains that the aura of a film economy is inseparable from a prevailing sense of home, even as it changes that place irrevocably.
“A scathing critique of the economic realities and broken promises of Hollywood South, told in rich ethnographic detail and passionately argued through Vicki Mayer’s deep connection to New Orleans. This is a vital book.” NITIN GOVIL, author of Orienting Hollywood: A Century of Film Culture between Los Angeles and Bombay
“Mayer guides readers through the numbers and arguments behind Louisiana’s costly love affair with the film industry and raises important questions over whether the state’s citizens are getting their money’s worth.” STEPHANIE GRACE, columnist, The New Orleans Advocate
“A visionary in the study of cultural labor, economy, and geography, Mayer is that rare writer who combines exquisite storytelling with rigorous scholarship. This is an essential contribution to film and media studies, and an urgent history lesson for policy makers.” MELISSA GREGG, author of Work’s Intimacy
VICKI MAYER is Professor of Communication at Tulane University. She is coeditor of the journal Television & New Media and author or editor of several books and journal articles about media production, creative industries, and cultural work.
Early in the twenty-first century, Louisiana, one of the poorest states in the United States, redirected millions in tax dollars from the public coffers in an effort to become the top location site globally for the production of Hollywood films and television series. Why would lawmakers support such a policy? Why would citizens accept the policy’s uncomfortable effects on their economy and culture? Almost Hollywood, Nearly New Orleans addresses these questions through a study of the local and everyday experiences of the film economy in New Orleans, Louisiana—a city that has twice taken the mantle of becoming a movie production capital. From the silent era to today’s Hollywood South, Vicki Mayer explains that the aura of a film economy is inseparable from a prevailing sense of home, even as it changes that place irrevocably.
“A scathing critique of the economic realities and broken promises of Hollywood South, told in rich ethnographic detail and passionately argued through Vicki Mayer’s deep connection to New Orleans. This is a vital book.” NITIN GOVIL, author of Orienting Hollywood: A Century of Film Culture between Los Angeles and Bombay
“Mayer guides readers through the numbers and arguments behind Louisiana’s costly love affair with the film industry and raises important questions over whether the state’s citizens are getting their money’s worth.” STEPHANIE GRACE, columnist, The New Orleans Advocate
“A visionary in the study of cultural labor, economy, and geography, Mayer is that rare writer who combines exquisite storytelling with rigorous scholarship. This is an essential contribution to film and media studies, and an urgent history lesson for policy makers.” MELISSA GREGG, author of Work’s Intimacy
VICKI MAYER is Professor of Communication at Tulane University. She is coeditor of the journal Television & New Media and author or editor of several books and journal articles about media production, creative industries, and cultural work.
Early in the twenty-first century, Louisiana, one of the poorest states in the United States, redirected millions in tax dollars from the public coffers in an effort to become the top location site globally for the production of Hollywood films and television series. Why would lawmakers support such a policy? Why would citizens accept the policy’s uncomfortable effects on their economy and culture? Almost Hollywood, Nearly New Orleans addresses these questions through a study of the local and everyday experiences of the film economy in New Orleans, Louisiana—a city that has twice taken the mantle of becoming a movie production capital. From the silent era to today’s Hollywood South, Vicki Mayer explains that the aura of a film economy is inseparable from a prevailing sense of home, even as it changes that place irrevocably.
“A scathing critique of the economic realities and broken promises of Hollywood South, told in rich ethnographic detail and passionately argued through Vicki Mayer’s deep connection to New Orleans. This is a vital book.” NITIN GOVIL, author of Orienting Hollywood: A Century of Film Culture between Los Angeles and Bombay
“Mayer guides readers through the numbers and arguments behind Louisiana’s costly love affair with the film industry and raises important questions over whether the state’s citizens are getting their money’s worth.” STEPHANIE GRACE, columnist, The New Orleans Advocate
“A visionary in the study of cultural labor, economy, and geography, Mayer is that rare writer who combines exquisite storytelling with rigorous scholarship. This is an essential contribution to film and media studies, and an urgent history lesson for policy makers.” MELISSA GREGG, author of Work’s Intimacy
VICKI MAYER is Professor of Communication at Tulane University. She is coeditor of the journal Television & New Media and author or editor of several books and journal articles about media production, creative industries, and cultural work.
Early in the twenty-first century, Louisiana, one of the poorest states in the United States, redirected millions in tax dollars from the public coffers in an effort to become the top location site globally for the production of Hollywood films and television series. Why would lawmakers support such a policy? Why would citizens accept the policy’s uncomfortable effects on their economy and culture? Almost Hollywood, Nearly New Orleans addresses these questions through a study of the local and everyday experiences of the film economy in New Orleans, Louisiana—a city that has twice taken the mantle of becoming a movie production capital. From the silent era to today’s Hollywood South, Vicki Mayer explains that the aura of a film economy is inseparable from a prevailing sense of home, even as it changes that place irrevocably.
“A scathing critique of the economic realities and broken promises of Hollywood South, told in rich ethnographic detail and passionately argued through Vicki Mayer’s deep connection to New Orleans. This is a vital book.” NITIN GOVIL, author of Orienting Hollywood: A Century of Film Culture between Los Angeles and Bombay
“Mayer guides readers through the numbers and arguments behind Louisiana’s costly love affair with the film industry and raises important questions over whether the state’s citizens are getting their money’s worth.” STEPHANIE GRACE, columnist, The New Orleans Advocate
“A visionary in the study of cultural labor, economy, and geography, Mayer is that rare writer who combines exquisite storytelling with rigorous scholarship. This is an essential contribution to film and media studies, and an urgent history lesson for policy makers.” MELISSA GREGG, author of Work’s Intimacy
VICKI MAYER is Professor of Communication at Tulane University. She is coeditor of the journal Television & New Media and author or editor of several books and journal articles about media production, creative industries, and cultural work.
Early in the twenty-first century, Louisiana, one of the poorest states in the United States, redirected millions in tax dollars from the public coffers in an effort to become the top location site globally for the production of Hollywood films and television series. Why would lawmakers support such a policy? Why would citizens accept the policy’s uncomfortable effects on their economy and culture? Almost Hollywood, Nearly New Orleans addresses these questions through a study of the local and everyday experiences of the film economy in New Orleans, Louisiana—a city that has twice taken the mantle of becoming a movie production capital. From the silent era to today’s Hollywood South, Vicki Mayer explains that the aura of a film economy is inseparable from a prevailing sense of home, even as it changes that place irrevocably.
“A scathing critique of the economic realities and broken promises of Hollywood South, told in rich ethnographic detail and passionately argued through Vicki Mayer’s deep connection to New Orleans. This is a vital book.” NITIN GOVIL, author of Orienting Hollywood: A Century of Film Culture between Los Angeles and Bombay
“Mayer guides readers through the numbers and arguments behind Louisiana’s costly love affair with the film industry and raises important questions over whether the state’s citizens are getting their money’s worth.” STEPHANIE GRACE, columnist, The New Orleans Advocate
“A visionary in the study of cultural labor, economy, and geography, Mayer is that rare writer who combines exquisite storytelling with rigorous scholarship. This is an essential contribution to film and media studies, and an urgent history lesson for policy makers.” MELISSA GREGG, author of Work’s Intimacy
VICKI MAYER is Professor of Communication at Tulane University. She is coeditor of the journal Television & New Media and author or editor of several books and journal articles about media production, creative industries, and cultural work.
Early in the twenty-first century, Louisiana, one of the poorest states in the United States, redirected millions in tax dollars from the public coffers in an effort to become the top location site globally for the production of Hollywood films and television series. Why would lawmakers support such a policy? Why would citizens accept the policy’s uncomfortable effects on their economy and culture? Almost Hollywood, Nearly New Orleans addresses these questions through a study of the local and everyday experiences of the film economy in New Orleans, Louisiana—a city that has twice taken the mantle of becoming a movie production capital. From the silent era to today’s Hollywood South, Vicki Mayer explains that the aura of a film economy is inseparable from a prevailing sense of home, even as it changes that place irrevocably.
“A scathing critique of the economic realities and broken promises of Hollywood South, told in rich ethnographic detail and passionately argued through Vicki Mayer’s deep connection to New Orleans. This is a vital book.” NITIN GOVIL, author of Orienting Hollywood: A Century of Film Culture between Los Angeles and Bombay
“Mayer guides readers through the numbers and arguments behind Louisiana’s costly love affair with the film industry and raises important questions over whether the state’s citizens are getting their money’s worth.” STEPHANIE GRACE, columnist, The New Orleans Advocate
“A visionary in the study of cultural labor, economy, and geography, Mayer is that rare writer who combines exquisite storytelling with rigorous scholarship. This is an essential contribution to film and media studies, and an urgent history lesson for policy makers.” MELISSA GREGG, author of Work’s Intimacy
VICKI MAYER is Professor of Communication at Tulane University. She is coeditor of the journal Television & New Media and author or editor of several books and journal articles about media production, creative industries, and cultural work.
Early in the twenty-first century, Louisiana, one of the poorest states in the United States, redirected millions in tax dollars from the public coffers in an effort to become the top location site globally for the production of Hollywood films and television series. Why would lawmakers support such a policy? Why would citizens accept the policy’s uncomfortable effects on their economy and culture? Almost Hollywood, Nearly New Orleans addresses these questions through a study of the local and everyday experiences of the film economy in New Orleans, Louisiana—a city that has twice taken the mantle of becoming a movie production capital. From the silent era to today’s Hollywood South, Vicki Mayer explains that the aura of a film economy is inseparable from a prevailing sense of home, even as it changes that place irrevocably.
“A scathing critique of the economic realities and broken promises of Hollywood South, told in rich ethnographic detail and passionately argued through Vicki Mayer’s deep connection to New Orleans. This is a vital book.” NITIN GOVIL, author of Orienting Hollywood: A Century of Film Culture between Los Angeles and Bombay
“Mayer guides readers through the numbers and arguments behind Louisiana’s costly love affair with the film industry and raises important questions over whether the state’s citizens are getting their money’s worth.” STEPHANIE GRACE, columnist, The New Orleans Advocate
“A visionary in the study of cultural labor, economy, and geography, Mayer is that rare writer who combines exquisite storytelling with rigorous scholarship. This is an essential contribution to film and media studies, and an urgent history lesson for policy makers.” MELISSA GREGG, author of Work’s Intimacy
VICKI MAYER is Professor of Communication at Tulane University. She is coeditor of the journal Television & New Media and author or editor of several books and journal articles about media production, creative industries, and cultural work.
Early in the twenty-first century, Louisiana, one of the poorest states in the United States, redirected millions in tax dollars from the public coffers in an effort to become the top location site globally for the production of Hollywood films and television series. Why would lawmakers support such a policy? Why would citizens accept the policy’s uncomfortable effects on their economy and culture? Almost Hollywood, Nearly New Orleans addresses these questions through a study of the local and everyday experiences of the film economy in New Orleans, Louisiana—a city that has twice taken the mantle of becoming a movie production capital. From the silent era to today’s Hollywood South, Vicki Mayer explains that the aura of a film economy is inseparable from a prevailing sense of home, even as it changes that place irrevocably.
“A scathing critique of the economic realities and broken promises of Hollywood South, told in rich ethnographic detail and passionately argued through Vicki Mayer’s deep connection to New Orleans. This is a vital book.” NITIN GOVIL, author of Orienting Hollywood: A Century of Film Culture between Los Angeles and Bombay
“Mayer guides readers through the numbers and arguments behind Louisiana’s costly love affair with the film industry and raises important questions over whether the state’s citizens are getting their money’s worth.” STEPHANIE GRACE, columnist, The New Orleans Advocate
“A visionary in the study of cultural labor, economy, and geography, Mayer is that rare writer who combines exquisite storytelling with rigorous scholarship. This is an essential contribution to film and media studies, and an urgent history lesson for policy makers.” MELISSA GREGG, author of Work’s Intimacy
VICKI MAYER is Professor of Communication at Tulane University. She is coeditor of the journal Television & New Media and author or editor of several books and journal articles about media production, creative industries, and cultural work.
Early in the twenty-first century, Louisiana, one of the poorest states in the United States, redirected millions in tax dollars from the public coffers in an effort to become the top location site globally for the production of Hollywood films and television series. Why would lawmakers support such a policy? Why would citizens accept the policy’s uncomfortable effects on their economy and culture? Almost Hollywood, Nearly New Orleans addresses these questions through a study of the local and everyday experiences of the film economy in New Orleans, Louisiana—a city that has twice taken the mantle of becoming a movie production capital. From the silent era to today’s Hollywood South, Vicki Mayer explains that the aura of a film economy is inseparable from a prevailing sense of home, even as it changes that place irrevocably.
“A scathing critique of the economic realities and broken promises of Hollywood South, told in rich ethnographic detail and passionately argued through Vicki Mayer’s deep connection to New Orleans. This is a vital book.” NITIN GOVIL, author of Orienting Hollywood: A Century of Film Culture between Los Angeles and Bombay
“Mayer guides readers through the numbers and arguments behind Louisiana’s costly love affair with the film industry and raises important questions over whether the state’s citizens are getting their money’s worth.” STEPHANIE GRACE, columnist, The New Orleans Advocate
“A visionary in the study of cultural labor, economy, and geography, Mayer is that rare writer who combines exquisite storytelling with rigorous scholarship. This is an essential contribution to film and media studies, and an urgent history lesson for policy makers.” MELISSA GREGG, author of Work’s Intimacy
VICKI MAYER is Professor of Communication at Tulane University. She is coeditor of the journal Television & New Media and author or editor of several books and journal articles about media production, creative industries, and cultural work.
Early in the twenty-first century, Louisiana, one of the poorest states in the United States, redirected millions in tax dollars from the public coffers in an effort to become the top location site globally for the production of Hollywood films and television series. Why would lawmakers support such a policy? Why would citizens accept the policy’s uncomfortable effects on their economy and culture? Almost Hollywood, Nearly New Orleans addresses these questions through a study of the local and everyday experiences of the film economy in New Orleans, Louisiana—a city that has twice taken the mantle of becoming a movie production capital. From the silent era to today’s Hollywood South, Vicki Mayer explains that the aura of a film economy is inseparable from a prevailing sense of home, even as it changes that place irrevocably.
“A scathing critique of the economic realities and broken promises of Hollywood South, told in rich ethnographic detail and passionately argued through Vicki Mayer’s deep connection to New Orleans. This is a vital book.” NITIN GOVIL, author of Orienting Hollywood: A Century of Film Culture between Los Angeles and Bombay
“Mayer guides readers through the numbers and arguments behind Louisiana’s costly love affair with the film industry and raises important questions over whether the state’s citizens are getting their money’s worth.” STEPHANIE GRACE, columnist, The New Orleans Advocate
“A visionary in the study of cultural labor, economy, and geography, Mayer is that rare writer who combines exquisite storytelling with rigorous scholarship. This is an essential contribution to film and media studies, and an urgent history lesson for policy makers.” MELISSA GREGG, author of Work’s Intimacy
VICKI MAYER is Professor of Communication at Tulane University. She is coeditor of the journal Television & New Media and author or editor of several books and journal articles about media production, creative industries, and cultural work.
Early in the twenty-first century, Louisiana, one of the poorest states in the United States, redirected millions in tax dollars from the public coffers in an effort to become the top location site globally for the production of Hollywood films and television series. Why would lawmakers support such a policy? Why would citizens accept the policy’s uncomfortable effects on their economy and culture? Almost Hollywood, Nearly New Orleans addresses these questions through a study of the local and everyday experiences of the film economy in New Orleans, Louisiana—a city that has twice taken the mantle of becoming a movie production capital. From the silent era to today’s Hollywood South, Vicki Mayer explains that the aura of a film economy is inseparable from a prevailing sense of home, even as it changes that place irrevocably.
“A scathing critique of the economic realities and broken promises of Hollywood South, told in rich ethnographic detail and passionately argued through Vicki Mayer’s deep connection to New Orleans. This is a vital book.” NITIN GOVIL, author of Orienting Hollywood: A Century of Film Culture between Los Angeles and Bombay
“Mayer guides readers through the numbers and arguments behind Louisiana’s costly love affair with the film industry and raises important questions over whether the state’s citizens are getting their money’s worth.” STEPHANIE GRACE, columnist, The New Orleans Advocate
“A visionary in the study of cultural labor, economy, and geography, Mayer is that rare writer who combines exquisite storytelling with rigorous scholarship. This is an essential contribution to film and media studies, and an urgent history lesson for policy makers.” MELISSA GREGG, author of Work’s Intimacy
VICKI MAYER is Professor of Communication at Tulane University. She is coeditor of the journal Television & New Media and author or editor of several books and journal articles about media production, creative industries, and cultural work.
Early in the twenty-first century, Louisiana, one of the poorest states in the United States, redirected millions in tax dollars from the public coffers in an effort to become the top location site globally for the production of Hollywood films and television series. Why would lawmakers support such a policy? Why would citizens accept the policy’s uncomfortable effects on their economy and culture? Almost Hollywood, Nearly New Orleans addresses these questions through a study of the local and everyday experiences of the film economy in New Orleans, Louisiana—a city that has twice taken the mantle of becoming a movie production capital. From the silent era to today’s Hollywood South, Vicki Mayer explains that the aura of a film economy is inseparable from a prevailing sense of home, even as it changes that place irrevocably.
“A scathing critique of the economic realities and broken promises of Hollywood South, told in rich ethnographic detail and passionately argued through Vicki Mayer’s deep connection to New Orleans. This is a vital book.” NITIN GOVIL, author of Orienting Hollywood: A Century of Film Culture between Los Angeles and Bombay
“Mayer guides readers through the numbers and arguments behind Louisiana’s costly love affair with the film industry and raises important questions over whether the state’s citizens are getting their money’s worth.” STEPHANIE GRACE, columnist, The New Orleans Advocate
“A visionary in the study of cultural labor, economy, and geography, Mayer is that rare writer who combines exquisite storytelling with rigorous scholarship. This is an essential contribution to film and media studies, and an urgent history lesson for policy makers.” MELISSA GREGG, author of Work’s Intimacy
VICKI MAYER is Professor of Communication at Tulane University. She is coeditor of the journal Television & New Media and author or editor of several books and journal articles about media production, creative industries, and cultural work.
Early in the twenty-first century, Louisiana, one of the poorest states in the United States, redirected millions in tax dollars from the public coffers in an effort to become the top location site globally for the production of Hollywood films and television series. Why would lawmakers support such a policy? Why would citizens accept the policy’s uncomfortable effects on their economy and culture? Almost Hollywood, Nearly New Orleans addresses these questions through a study of the local and everyday experiences of the film economy in New Orleans, Louisiana—a city that has twice taken the mantle of becoming a movie production capital. From the silent era to today’s Hollywood South, Vicki Mayer explains that the aura of a film economy is inseparable from a prevailing sense of home, even as it changes that place irrevocably.
“A scathing critique of the economic realities and broken promises of Hollywood South, told in rich ethnographic detail and passionately argued through Vicki Mayer’s deep connection to New Orleans. This is a vital book.” NITIN GOVIL, author of Orienting Hollywood: A Century of Film Culture between Los Angeles and Bombay
“Mayer guides readers through the numbers and arguments behind Louisiana’s costly love affair with the film industry and raises important questions over whether the state’s citizens are getting their money’s worth.” STEPHANIE GRACE, columnist, The New Orleans Advocate
“A visionary in the study of cultural labor, economy, and geography, Mayer is that rare writer who combines exquisite storytelling with rigorous scholarship. This is an essential contribution to film and media studies, and an urgent history lesson for policy makers.” MELISSA GREGG, author of Work’s Intimacy
VICKI MAYER is Professor of Communication at Tulane University. She is coeditor of the journal Television & New Media and author or editor of several books and journal articles about media production, creative industries, and cultural work.
Early in the twenty-first century, Louisiana, one of the poorest states in the United States, redirected millions in tax dollars from the public coffers in an effort to become the top location site globally for the production of Hollywood films and television series. Why would lawmakers support such a policy? Why would citizens accept the policy’s uncomfortable effects on their economy and culture? Almost Hollywood, Nearly New Orleans addresses these questions through a study of the local and everyday experiences of the film economy in New Orleans, Louisiana—a city that has twice taken the mantle of becoming a movie production capital. From the silent era to today’s Hollywood South, Vicki Mayer explains that the aura of a film economy is inseparable from a prevailing sense of home, even as it changes that place irrevocably.
“A scathing critique of the economic realities and broken promises of Hollywood South, told in rich ethnographic detail and passionately argued through Vicki Mayer’s deep connection to New Orleans. This is a vital book.” NITIN GOVIL, author of Orienting Hollywood: A Century of Film Culture between Los Angeles and Bombay
“Mayer guides readers through the numbers and arguments behind Louisiana’s costly love affair with the film industry and raises important questions over whether the state’s citizens are getting their money’s worth.” STEPHANIE GRACE, columnist, The New Orleans Advocate
“A visionary in the study of cultural labor, economy, and geography, Mayer is that rare writer who combines exquisite storytelling with rigorous scholarship. This is an essential contribution to film and media studies, and an urgent history lesson for policy makers.” MELISSA GREGG, author of Work’s Intimacy
VICKI MAYER is Professor of Communication at Tulane University. She is coeditor of the journal Television & New Media and author or editor of several books and journal articles about media production, creative industries, and cultural work.
Early in the twenty-first century, Louisiana, one of the poorest states in the United States, redirected millions in tax dollars from the public coffers in an effort to become the top location site globally for the production of Hollywood films and television series. Why would lawmakers support such a policy? Why would citizens accept the policy’s uncomfortable effects on their economy and culture? Almost Hollywood, Nearly New Orleans addresses these questions through a study of the local and everyday experiences of the film economy in New Orleans, Louisiana—a city that has twice taken the mantle of becoming a movie production capital. From the silent era to today’s Hollywood South, Vicki Mayer explains that the aura of a film economy is inseparable from a prevailing sense of home, even as it changes that place irrevocably.
“A scathing critique of the economic realities and broken promises of Hollywood South, told in rich ethnographic detail and passionately argued through Vicki Mayer’s deep connection to New Orleans. This is a vital book.” NITIN GOVIL, author of Orienting Hollywood: A Century of Film Culture between Los Angeles and Bombay
“Mayer guides readers through the numbers and arguments behind Louisiana’s costly love affair with the film industry and raises important questions over whether the state’s citizens are getting their money’s worth.” STEPHANIE GRACE, columnist, The New Orleans Advocate
“A visionary in the study of cultural labor, economy, and geography, Mayer is that rare writer who combines exquisite storytelling with rigorous scholarship. This is an essential contribution to film and media studies, and an urgent history lesson for policy makers.” MELISSA GREGG, author of Work’s Intimacy
VICKI MAYER is Professor of Communication at Tulane University. She is coeditor of the journal Television & New Media and author or editor of several books and journal articles about media production, creative industries, and cultural work.
Early in the twenty-first century, Louisiana, one of the poorest states in the United States, redirected millions in tax dollars from the public coffers in an effort to become the top location site globally for the production of Hollywood films and television series. Why would lawmakers support such a policy? Why would citizens accept the policy’s uncomfortable effects on their economy and culture? Almost Hollywood, Nearly New Orleans addresses these questions through a study of the local and everyday experiences of the film economy in New Orleans, Louisiana—a city that has twice taken the mantle of becoming a movie production capital. From the silent era to today’s Hollywood South, Vicki Mayer explains that the aura of a film economy is inseparable from a prevailing sense of home, even as it changes that place irrevocably.
“A scathing critique of the economic realities and broken promises of Hollywood South, told in rich ethnographic detail and passionately argued through Vicki Mayer’s deep connection to New Orleans. This is a vital book.” NITIN GOVIL, author of Orienting Hollywood: A Century of Film Culture between Los Angeles and Bombay
“Mayer guides readers through the numbers and arguments behind Louisiana’s costly love affair with the film industry and raises important questions over whether the state’s citizens are getting their money’s worth.” STEPHANIE GRACE, columnist, The New Orleans Advocate
“A visionary in the study of cultural labor, economy, and geography, Mayer is that rare writer who combines exquisite storytelling with rigorous scholarship. This is an essential contribution to film and media studies, and an urgent history lesson for policy makers.” MELISSA GREGG, author of Work’s Intimacy
VICKI MAYER is Professor of Communication at Tulane University. She is coeditor of the journal Television & New Media and author or editor of several books and journal articles about media production, creative industries, and cultural work.
Early in the twenty-first century, Louisiana, one of the poorest states in the United States, redirected millions in tax dollars from the public coffers in an effort to become the top location site globally for the production of Hollywood films and television series. Why would lawmakers support such a policy? Why would citizens accept the policy’s uncomfortable effects on their economy and culture? Almost Hollywood, Nearly New Orleans addresses these questions through a study of the local and everyday experiences of the film economy in New Orleans, Louisiana—a city that has twice taken the mantle of becoming a movie production capital. From the silent era to today’s Hollywood South, Vicki Mayer explains that the aura of a film economy is inseparable from a prevailing sense of home, even as it changes that place irrevocably.
“A scathing critique of the economic realities and broken promises of Hollywood South, told in rich ethnographic detail and passionately argued through Vicki Mayer’s deep connection to New Orleans. This is a vital book.” NITIN GOVIL, author of Orienting Hollywood: A Century of Film Culture between Los Angeles and Bombay
“Mayer guides readers through the numbers and arguments behind Louisiana’s costly love affair with the film industry and raises important questions over whether the state’s citizens are getting their money’s worth.” STEPHANIE GRACE, columnist, The New Orleans Advocate
“A visionary in the study of cultural labor, economy, and geography, Mayer is that rare writer who combines exquisite storytelling with rigorous scholarship. This is an essential contribution to film and media studies, and an urgent history lesson for policy makers.” MELISSA GREGG, author of Work’s Intimacy
VICKI MAYER is Professor of Communication at Tulane University. She is coeditor of the journal Television & New Media and author or editor of several books and journal articles about media production, creative industries, and cultural work.
Early in the twenty-first century, Louisiana, one of the poorest states in the United States, redirected millions in tax dollars from the public coffers in an effort to become the top location site globally for the production of Hollywood films and television series. Why would lawmakers support such a policy? Why would citizens accept the policy’s uncomfortable effects on their economy and culture? Almost Hollywood, Nearly New Orleans addresses these questions through a study of the local and everyday experiences of the film economy in New Orleans, Louisiana—a city that has twice taken the mantle of becoming a movie production capital. From the silent era to today’s Hollywood South, Vicki Mayer explains that the aura of a film economy is inseparable from a prevailing sense of home, even as it changes that place irrevocably.
“A scathing critique of the economic realities and broken promises of Hollywood South, told in rich ethnographic detail and passionately argued through Vicki Mayer’s deep connection to New Orleans. This is a vital book.” NITIN GOVIL, author of Orienting Hollywood: A Century of Film Culture between Los Angeles and Bombay
“Mayer guides readers through the numbers and arguments behind Louisiana’s costly love affair with the film industry and raises important questions over whether the state’s citizens are getting their money’s worth.” STEPHANIE GRACE, columnist, The New Orleans Advocate
“A visionary in the study of cultural labor, economy, and geography, Mayer is that rare writer who combines exquisite storytelling with rigorous scholarship. This is an essential contribution to film and media studies, and an urgent history lesson for policy makers.” MELISSA GREGG, author of Work’s Intimacy
VICKI MAYER is Professor of Communication at Tulane University. She is coeditor of the journal Television & New Media and author or editor of several books and journal articles about media production, creative industries, and cultural work.
Early in the twenty-first century, Louisiana, one of the poorest states in the United States, redirected millions in tax dollars from the public coffers in an effort to become the top location site globally for the production of Hollywood films and television series. Why would lawmakers support such a policy? Why would citizens accept the policy’s uncomfortable effects on their economy and culture? Almost Hollywood, Nearly New Orleans addresses these questions through a study of the local and everyday experiences of the film economy in New Orleans, Louisiana—a city that has twice taken the mantle of becoming a movie production capital. From the silent era to today’s Hollywood South, Vicki Mayer explains that the aura of a film economy is inseparable from a prevailing sense of home, even as it changes that place irrevocably.
“A scathing critique of the economic realities and broken promises of Hollywood South, told in rich ethnographic detail and passionately argued through Vicki Mayer’s deep connection to New Orleans. This is a vital book.” NITIN GOVIL, author of Orienting Hollywood: A Century of Film Culture between Los Angeles and Bombay
“Mayer guides readers through the numbers and arguments behind Louisiana’s costly love affair with the film industry and raises important questions over whether the state’s citizens are getting their money’s worth.” STEPHANIE GRACE, columnist, The New Orleans Advocate
“A visionary in the study of cultural labor, economy, and geography, Mayer is that rare writer who combines exquisite storytelling with rigorous scholarship. This is an essential contribution to film and media studies, and an urgent history lesson for policy makers.” MELISSA GREGG, author of Work’s Intimacy
VICKI MAYER is Professor of Communication at Tulane University. She is coeditor of the journal Television & New Media and author or editor of several books and journal articles about media production, creative industries, and cultural work.
Early in the twenty-first century, Louisiana, one of the poorest states in the United States, redirected millions in tax dollars from the public coffers in an effort to become the top location site globally for the production of Hollywood films and television series. Why would lawmakers support such a policy? Why would citizens accept the policy’s uncomfortable effects on their economy and culture? Almost Hollywood, Nearly New Orleans addresses these questions through a study of the local and everyday experiences of the film economy in New Orleans, Louisiana—a city that has twice taken the mantle of becoming a movie production capital. From the silent era to today’s Hollywood South, Vicki Mayer explains that the aura of a film economy is inseparable from a prevailing sense of home, even as it changes that place irrevocably.
“A scathing critique of the economic realities and broken promises of Hollywood South, told in rich ethnographic detail and passionately argued through Vicki Mayer’s deep connection to New Orleans. This is a vital book.” NITIN GOVIL, author of Orienting Hollywood: A Century of Film Culture between Los Angeles and Bombay
“Mayer guides readers through the numbers and arguments behind Louisiana’s costly love affair with the film industry and raises important questions over whether the state’s citizens are getting their money’s worth.” STEPHANIE GRACE, columnist, The New Orleans Advocate
“A visionary in the study of cultural labor, economy, and geography, Mayer is that rare writer who combines exquisite storytelling with rigorous scholarship. This is an essential contribution to film and media studies, and an urgent history lesson for policy makers.” MELISSA GREGG, author of Work’s Intimacy
VICKI MAYER is Professor of Communication at Tulane University. She is coeditor of the journal Television & New Media and author or editor of several books and journal articles about media production, creative industries, and cultural work.
Early in the twenty-first century, Louisiana, one of the poorest states in the United States, redirected millions in tax dollars from the public coffers in an effort to become the top location site globally for the production of Hollywood films and television series. Why would lawmakers support such a policy? Why would citizens accept the policy’s uncomfortable effects on their economy and culture? Almost Hollywood, Nearly New Orleans addresses these questions through a study of the local and everyday experiences of the film economy in New Orleans, Louisiana—a city that has twice taken the mantle of becoming a movie production capital. From the silent era to today’s Hollywood South, Vicki Mayer explains that the aura of a film economy is inseparable from a prevailing sense of home, even as it changes that place irrevocably.
“A scathing critique of the economic realities and broken promises of Hollywood South, told in rich ethnographic detail and passionately argued through Vicki Mayer’s deep connection to New Orleans. This is a vital book.” NITIN GOVIL, author of Orienting Hollywood: A Century of Film Culture between Los Angeles and Bombay
“Mayer guides readers through the numbers and arguments behind Louisiana’s costly love affair with the film industry and raises important questions over whether the state’s citizens are getting their money’s worth.” STEPHANIE GRACE, columnist, The New Orleans Advocate
“A visionary in the study of cultural labor, economy, and geography, Mayer is that rare writer who combines exquisite storytelling with rigorous scholarship. This is an essential contribution to film and media studies, and an urgent history lesson for policy makers.” MELISSA GREGG, author of Work’s Intimacy
VICKI MAYER is Professor of Communication at Tulane University. She is coeditor of the journal Television & New Media and author or editor of several books and journal articles about media production, creative industries, and cultural work.
Early in the twenty-first century, Louisiana, one of the poorest states in the United States, redirected millions in tax dollars from the public coffers in an effort to become the top location site globally for the production of Hollywood films and television series. Why would lawmakers support such a policy? Why would citizens accept the policy’s uncomfortable effects on their economy and culture? Almost Hollywood, Nearly New Orleans addresses these questions through a study of the local and everyday experiences of the film economy in New Orleans, Louisiana—a city that has twice taken the mantle of becoming a movie production capital. From the silent era to today’s Hollywood South, Vicki Mayer explains that the aura of a film economy is inseparable from a prevailing sense of home, even as it changes that place irrevocably.
“A scathing critique of the economic realities and broken promises of Hollywood South, told in rich ethnographic detail and passionately argued through Vicki Mayer’s deep connection to New Orleans. This is a vital book.” NITIN GOVIL, author of Orienting Hollywood: A Century of Film Culture between Los Angeles and Bombay
“Mayer guides readers through the numbers and arguments behind Louisiana’s costly love affair with the film industry and raises important questions over whether the state’s citizens are getting their money’s worth.” STEPHANIE GRACE, columnist, The New Orleans Advocate
“A visionary in the study of cultural labor, economy, and geography, Mayer is that rare writer who combines exquisite storytelling with rigorous scholarship. This is an essential contribution to film and media studies, and an urgent history lesson for policy makers.” MELISSA GREGG, author of Work’s Intimacy
VICKI MAYER is Professor of Communication at Tulane University. She is coeditor of the journal Television & New Media and author or editor of several books and journal articles about media production, creative industries, and cultural work.
Early in the twenty-first century, Louisiana, one of the poorest states in the United States, redirected millions in tax dollars from the public coffers in an effort to become the top location site globally for the production of Hollywood films and television series. Why would lawmakers support such a policy? Why would citizens accept the policy’s uncomfortable effects on their economy and culture? Almost Hollywood, Nearly New Orleans addresses these questions through a study of the local and everyday experiences of the film economy in New Orleans, Louisiana—a city that has twice taken the mantle of becoming a movie production capital. From the silent era to today’s Hollywood South, Vicki Mayer explains that the aura of a film economy is inseparable from a prevailing sense of home, even as it changes that place irrevocably.
“A scathing critique of the economic realities and broken promises of Hollywood South, told in rich ethnographic detail and passionately argued through Vicki Mayer’s deep connection to New Orleans. This is a vital book.” NITIN GOVIL, author of Orienting Hollywood: A Century of Film Culture between Los Angeles and Bombay
“Mayer guides readers through the numbers and arguments behind Louisiana’s costly love affair with the film industry and raises important questions over whether the state’s citizens are getting their money’s worth.” STEPHANIE GRACE, columnist, The New Orleans Advocate
“A visionary in the study of cultural labor, economy, and geography, Mayer is that rare writer who combines exquisite storytelling with rigorous scholarship. This is an essential contribution to film and media studies, and an urgent history lesson for policy makers.” MELISSA GREGG, author of Work’s Intimacy
VICKI MAYER is Professor of Communication at Tulane University. She is coeditor of the journal Television & New Media and author or editor of several books and journal articles about media production, creative industries, and cultural work.
Early in the twenty-first century, Louisiana, one of the poorest states in the United States, redirected millions in tax dollars from the public coffers in an effort to become the top location site globally for the production of Hollywood films and television series. Why would lawmakers support such a policy? Why would citizens accept the policy’s uncomfortable effects on their economy and culture? Almost Hollywood, Nearly New Orleans addresses these questions through a study of the local and everyday experiences of the film economy in New Orleans, Louisiana—a city that has twice taken the mantle of becoming a movie production capital. From the silent era to today’s Hollywood South, Vicki Mayer explains that the aura of a film economy is inseparable from a prevailing sense of home, even as it changes that place irrevocably.
“A scathing critique of the economic realities and broken promises of Hollywood South, told in rich ethnographic detail and passionately argued through Vicki Mayer’s deep connection to New Orleans. This is a vital book.” NITIN GOVIL, author of Orienting Hollywood: A Century of Film Culture between Los Angeles and Bombay
“Mayer guides readers through the numbers and arguments behind Louisiana’s costly love affair with the film industry and raises important questions over whether the state’s citizens are getting their money’s worth.” STEPHANIE GRACE, columnist, The New Orleans Advocate
“A visionary in the study of cultural labor, economy, and geography, Mayer is that rare writer who combines exquisite storytelling with rigorous scholarship. This is an essential contribution to film and media studies, and an urgent history lesson for policy makers.” MELISSA GREGG, author of Work’s Intimacy
VICKI MAYER is Professor of Communication at Tulane University. She is coeditor of the journal Television & New Media and author or editor of several books and journal articles about media production, creative industries, and cultural work.
Early in the twenty-first century, Louisiana, one of the poorest states in the United States, redirected millions in tax dollars from the public coffers in an effort to become the top location site globally for the production of Hollywood films and television series. Why would lawmakers support such a policy? Why would citizens accept the policy’s uncomfortable effects on their economy and culture? Almost Hollywood, Nearly New Orleans addresses these questions through a study of the local and everyday experiences of the film economy in New Orleans, Louisiana—a city that has twice taken the mantle of becoming a movie production capital. From the silent era to today’s Hollywood South, Vicki Mayer explains that the aura of a film economy is inseparable from a prevailing sense of home, even as it changes that place irrevocably.
“A scathing critique of the economic realities and broken promises of Hollywood South, told in rich ethnographic detail and passionately argued through Vicki Mayer’s deep connection to New Orleans. This is a vital book.” NITIN GOVIL, author of Orienting Hollywood: A Century of Film Culture between Los Angeles and Bombay
“Mayer guides readers through the numbers and arguments behind Louisiana’s costly love affair with the film industry and raises important questions over whether the state’s citizens are getting their money’s worth.” STEPHANIE GRACE, columnist, The New Orleans Advocate
“A visionary in the study of cultural labor, economy, and geography, Mayer is that rare writer who combines exquisite storytelling with rigorous scholarship. This is an essential contribution to film and media studies, and an urgent history lesson for policy makers.” MELISSA GREGG, author of Work’s Intimacy
VICKI MAYER is Professor of Communication at Tulane University. She is coeditor of the journal Television & New Media and author or editor of several books and journal articles about media production, creative industries, and cultural work.
Early in the twenty-first century, Louisiana, one of the poorest states in the United States, redirected millions in tax dollars from the public coffers in an effort to become the top location site globally for the production of Hollywood films and television series. Why would lawmakers support such a policy? Why would citizens accept the policy’s uncomfortable effects on their economy and culture? Almost Hollywood, Nearly New Orleans addresses these questions through a study of the local and everyday experiences of the film economy in New Orleans, Louisiana—a city that has twice taken the mantle of becoming a movie production capital. From the silent era to today’s Hollywood South, Vicki Mayer explains that the aura of a film economy is inseparable from a prevailing sense of home, even as it changes that place irrevocably.
“A scathing critique of the economic realities and broken promises of Hollywood South, told in rich ethnographic detail and passionately argued through Vicki Mayer’s deep connection to New Orleans. This is a vital book.” NITIN GOVIL, author of Orienting Hollywood: A Century of Film Culture between Los Angeles and Bombay
“Mayer guides readers through the numbers and arguments behind Louisiana’s costly love affair with the film industry and raises important questions over whether the state’s citizens are getting their money’s worth.” STEPHANIE GRACE, columnist, The New Orleans Advocate
“A visionary in the study of cultural labor, economy, and geography, Mayer is that rare writer who combines exquisite storytelling with rigorous scholarship. This is an essential contribution to film and media studies, and an urgent history lesson for policy makers.” MELISSA GREGG, author of Work’s Intimacy
VICKI MAYER is Professor of Communication at Tulane University. She is coeditor of the journal Television & New Media and author or editor of several books and journal articles about media production, creative industries, and cultural work.
Early in the twenty-first century, Louisiana, one of the poorest states in the United States, redirected millions in tax dollars from the public coffers in an effort to become the top location site globally for the production of Hollywood films and television series. Why would lawmakers support such a policy? Why would citizens accept the policy’s uncomfortable effects on their economy and culture? Almost Hollywood, Nearly New Orleans addresses these questions through a study of the local and everyday experiences of the film economy in New Orleans, Louisiana—a city that has twice taken the mantle of becoming a movie production capital. From the silent era to today’s Hollywood South, Vicki Mayer explains that the aura of a film economy is inseparable from a prevailing sense of home, even as it changes that place irrevocably.
“A scathing critique of the economic realities and broken promises of Hollywood South, told in rich ethnographic detail and passionately argued through Vicki Mayer’s deep connection to New Orleans. This is a vital book.” NITIN GOVIL, author of Orienting Hollywood: A Century of Film Culture between Los Angeles and Bombay
“Mayer guides readers through the numbers and arguments behind Louisiana’s costly love affair with the film industry and raises important questions over whether the state’s citizens are getting their money’s worth.” STEPHANIE GRACE, columnist, The New Orleans Advocate
“A visionary in the study of cultural labor, economy, and geography, Mayer is that rare writer who combines exquisite storytelling with rigorous scholarship. This is an essential contribution to film and media studies, and an urgent history lesson for policy makers.” MELISSA GREGG, author of Work’s Intimacy
VICKI MAYER is Professor of Communication at Tulane University. She is coeditor of the journal Television & New Media and author or editor of several books and journal articles about media production, creative industries, and cultural work.
Early in the twenty-first century, Louisiana, one of the poorest states in the United States, redirected millions in tax dollars from the public coffers in an effort to become the top location site globally for the production of Hollywood films and television series. Why would lawmakers support such a policy? Why would citizens accept the policy’s uncomfortable effects on their economy and culture? Almost Hollywood, Nearly New Orleans addresses these questions through a study of the local and everyday experiences of the film economy in New Orleans, Louisiana—a city that has twice taken the mantle of becoming a movie production capital. From the silent era to today’s Hollywood South, Vicki Mayer explains that the aura of a film economy is inseparable from a prevailing sense of home, even as it changes that place irrevocably.
“A scathing critique of the economic realities and broken promises of Hollywood South, told in rich ethnographic detail and passionately argued through Vicki Mayer’s deep connection to New Orleans. This is a vital book.” NITIN GOVIL, author of Orienting Hollywood: A Century of Film Culture between Los Angeles and Bombay
“Mayer guides readers through the numbers and arguments behind Louisiana’s costly love affair with the film industry and raises important questions over whether the state’s citizens are getting their money’s worth.” STEPHANIE GRACE, columnist, The New Orleans Advocate
“A visionary in the study of cultural labor, economy, and geography, Mayer is that rare writer who combines exquisite storytelling with rigorous scholarship. This is an essential contribution to film and media studies, and an urgent history lesson for policy makers.” MELISSA GREGG, author of Work’s Intimacy
VICKI MAYER is Professor of Communication at Tulane University. She is coeditor of the journal Television & New Media and author or editor of several books and journal articles about media production, creative industries, and cultural work.
Early in the twenty-first century, Louisiana, one of the poorest states in the United States, redirected millions in tax dollars from the public coffers in an effort to become the top location site globally for the production of Hollywood films and television series. Why would lawmakers support such a policy? Why would citizens accept the policy’s uncomfortable effects on their economy and culture? Almost Hollywood, Nearly New Orleans addresses these questions through a study of the local and everyday experiences of the film economy in New Orleans, Louisiana—a city that has twice taken the mantle of becoming a movie production capital. From the silent era to today’s Hollywood South, Vicki Mayer explains that the aura of a film economy is inseparable from a prevailing sense of home, even as it changes that place irrevocably.
“A scathing critique of the economic realities and broken promises of Hollywood South, told in rich ethnographic detail and passionately argued through Vicki Mayer’s deep connection to New Orleans. This is a vital book.” NITIN GOVIL, author of Orienting Hollywood: A Century of Film Culture between Los Angeles and Bombay
“Mayer guides readers through the numbers and arguments behind Louisiana’s costly love affair with the film industry and raises important questions over whether the state’s citizens are getting their money’s worth.” STEPHANIE GRACE, columnist, The New Orleans Advocate
“A visionary in the study of cultural labor, economy, and geography, Mayer is that rare writer who combines exquisite storytelling with rigorous scholarship. This is an essential contribution to film and media studies, and an urgent history lesson for policy makers.” MELISSA GREGG, author of Work’s Intimacy
VICKI MAYER is Professor of Communication at Tulane University. She is coeditor of the journal Television & New Media and author or editor of several books and journal articles about media production, creative industries, and cultural work.
Early in the twenty-first century, Louisiana, one of the poorest states in the United States, redirected millions in tax dollars from the public coffers in an effort to become the top location site globally for the production of Hollywood films and television series. Why would lawmakers support such a policy? Why would citizens accept the policy’s uncomfortable effects on their economy and culture? Almost Hollywood, Nearly New Orleans addresses these questions through a study of the local and everyday experiences of the film economy in New Orleans, Louisiana—a city that has twice taken the mantle of becoming a movie production capital. From the silent era to today’s Hollywood South, Vicki Mayer explains that the aura of a film economy is inseparable from a prevailing sense of home, even as it changes that place irrevocably.
“A scathing critique of the economic realities and broken promises of Hollywood South, told in rich ethnographic detail and passionately argued through Vicki Mayer’s deep connection to New Orleans. This is a vital book.” NITIN GOVIL, author of Orienting Hollywood: A Century of Film Culture between Los Angeles and Bombay
“Mayer guides readers through the numbers and arguments behind Louisiana’s costly love affair with the film industry and raises important questions over whether the state’s citizens are getting their money’s worth.” STEPHANIE GRACE, columnist, The New Orleans Advocate
“A visionary in the study of cultural labor, economy, and geography, Mayer is that rare writer who combines exquisite storytelling with rigorous scholarship. This is an essential contribution to film and media studies, and an urgent history lesson for policy makers.” MELISSA GREGG, author of Work’s Intimacy
VICKI MAYER is Professor of Communication at Tulane University. She is coeditor of the journal Television & New Media and author or editor of several books and journal articles about media production, creative industries, and cultural work.
Early in the twenty-first century, Louisiana, one of the poorest states in the United States, redirected millions in tax dollars from the public coffers in an effort to become the top location site globally for the production of Hollywood films and television series. Why would lawmakers support such a policy? Why would citizens accept the policy’s uncomfortable effects on their economy and culture? Almost Hollywood, Nearly New Orleans addresses these questions through a study of the local and everyday experiences of the film economy in New Orleans, Louisiana—a city that has twice taken the mantle of becoming a movie production capital. From the silent era to today’s Hollywood South, Vicki Mayer explains that the aura of a film economy is inseparable from a prevailing sense of home, even as it changes that place irrevocably.
“A scathing critique of the economic realities and broken promises of Hollywood South, told in rich ethnographic detail and passionately argued through Vicki Mayer’s deep connection to New Orleans. This is a vital book.” NITIN GOVIL, author of Orienting Hollywood: A Century of Film Culture between Los Angeles and Bombay
“Mayer guides readers through the numbers and arguments behind Louisiana’s costly love affair with the film industry and raises important questions over whether the state’s citizens are getting their money’s worth.” STEPHANIE GRACE, columnist, The New Orleans Advocate
“A visionary in the study of cultural labor, economy, and geography, Mayer is that rare writer who combines exquisite storytelling with rigorous scholarship. This is an essential contribution to film and media studies, and an urgent history lesson for policy makers.” MELISSA GREGG, author of Work’s Intimacy
VICKI MAYER is Professor of Communication at Tulane University. She is coeditor of the journal Television & New Media and author or editor of several books and journal articles about media production, creative industries, and cultural work.
Early in the twenty-first century, Louisiana, one of the poorest states in the United States, redirected millions in tax dollars from the public coffers in an effort to become the top location site globally for the production of Hollywood films and television series. Why would lawmakers support such a policy? Why would citizens accept the policy’s uncomfortable effects on their economy and culture? Almost Hollywood, Nearly New Orleans addresses these questions through a study of the local and everyday experiences of the film economy in New Orleans, Louisiana—a city that has twice taken the mantle of becoming a movie production capital. From the silent era to today’s Hollywood South, Vicki Mayer explains that the aura of a film economy is inseparable from a prevailing sense of home, even as it changes that place irrevocably.
“A scathing critique of the economic realities and broken promises of Hollywood South, told in rich ethnographic detail and passionately argued through Vicki Mayer’s deep connection to New Orleans. This is a vital book.” NITIN GOVIL, author of Orienting Hollywood: A Century of Film Culture between Los Angeles and Bombay
“Mayer guides readers through the numbers and arguments behind Louisiana’s costly love affair with the film industry and raises important questions over whether the state’s citizens are getting their money’s worth.” STEPHANIE GRACE, columnist, The New Orleans Advocate
“A visionary in the study of cultural labor, economy, and geography, Mayer is that rare writer who combines exquisite storytelling with rigorous scholarship. This is an essential contribution to film and media studies, and an urgent history lesson for policy makers.” MELISSA GREGG, author of Work’s Intimacy
VICKI MAYER is Professor of Communication at Tulane University. She is coeditor of the journal Television & New Media and author or editor of several books and journal articles about media production, creative industries, and cultural work.
Early in the twenty-first century, Louisiana, one of the poorest states in the United States, redirected millions in tax dollars from the public coffers in an effort to become the top location site globally for the production of Hollywood films and television series. Why would lawmakers support such a policy? Why would citizens accept the policy’s uncomfortable effects on their economy and culture? Almost Hollywood, Nearly New Orleans addresses these questions through a study of the local and everyday experiences of the film economy in New Orleans, Louisiana—a city that has twice taken the mantle of becoming a movie production capital. From the silent era to today’s Hollywood South, Vicki Mayer explains that the aura of a film economy is inseparable from a prevailing sense of home, even as it changes that place irrevocably.
“A scathing critique of the economic realities and broken promises of Hollywood South, told in rich ethnographic detail and passionately argued through Vicki Mayer’s deep connection to New Orleans. This is a vital book.” NITIN GOVIL, author of Orienting Hollywood: A Century of Film Culture between Los Angeles and Bombay
“Mayer guides readers through the numbers and arguments behind Louisiana’s costly love affair with the film industry and raises important questions over whether the state’s citizens are getting their money’s worth.” STEPHANIE GRACE, columnist, The New Orleans Advocate
“A visionary in the study of cultural labor, economy, and geography, Mayer is that rare writer who combines exquisite storytelling with rigorous scholarship. This is an essential contribution to film and media studies, and an urgent history lesson for policy makers.” MELISSA GREGG, author of Work’s Intimacy
VICKI MAYER is Professor of Communication at Tulane University. She is coeditor of the journal Television & New Media and author or editor of several books and journal articles about media production, creative industries, and cultural work.
Early in the twenty-first century, Louisiana, one of the poorest states in the United States, redirected millions in tax dollars from the public coffers in an effort to become the top location site globally for the production of Hollywood films and television series. Why would lawmakers support such a policy? Why would citizens accept the policy’s uncomfortable effects on their economy and culture? Almost Hollywood, Nearly New Orleans addresses these questions through a study of the local and everyday experiences of the film economy in New Orleans, Louisiana—a city that has twice taken the mantle of becoming a movie production capital. From the silent era to today’s Hollywood South, Vicki Mayer explains that the aura of a film economy is inseparable from a prevailing sense of home, even as it changes that place irrevocably.
“A scathing critique of the economic realities and broken promises of Hollywood South, told in rich ethnographic detail and passionately argued through Vicki Mayer’s deep connection to New Orleans. This is a vital book.” NITIN GOVIL, author of Orienting Hollywood: A Century of Film Culture between Los Angeles and Bombay
“Mayer guides readers through the numbers and arguments behind Louisiana’s costly love affair with the film industry and raises important questions over whether the state’s citizens are getting their money’s worth.” STEPHANIE GRACE, columnist, The New Orleans Advocate
“A visionary in the study of cultural labor, economy, and geography, Mayer is that rare writer who combines exquisite storytelling with rigorous scholarship. This is an essential contribution to film and media studies, and an urgent history lesson for policy makers.” MELISSA GREGG, author of Work’s Intimacy
VICKI MAYER is Professor of Communication at Tulane University. She is coeditor of the journal Television & New Media and author or editor of several books and journal articles about media production, creative industries, and cultural work.
Early in the twenty-first century, Louisiana, one of the poorest states in the United States, redirected millions in tax dollars from the public coffers in an effort to become the top location site globally for the production of Hollywood films and television series. Why would lawmakers support such a policy? Why would citizens accept the policy’s uncomfortable effects on their economy and culture? Almost Hollywood, Nearly New Orleans addresses these questions through a study of the local and everyday experiences of the film economy in New Orleans, Louisiana—a city that has twice taken the mantle of becoming a movie production capital. From the silent era to today’s Hollywood South, Vicki Mayer explains that the aura of a film economy is inseparable from a prevailing sense of home, even as it changes that place irrevocably.
“A scathing critique of the economic realities and broken promises of Hollywood South, told in rich ethnographic detail and passionately argued through Vicki Mayer’s deep connection to New Orleans. This is a vital book.” NITIN GOVIL, author of Orienting Hollywood: A Century of Film Culture between Los Angeles and Bombay
“Mayer guides readers through the numbers and arguments behind Louisiana’s costly love affair with the film industry and raises important questions over whether the state’s citizens are getting their money’s worth.” STEPHANIE GRACE, columnist, The New Orleans Advocate
“A visionary in the study of cultural labor, economy, and geography, Mayer is that rare writer who combines exquisite storytelling with rigorous scholarship. This is an essential contribution to film and media studies, and an urgent history lesson for policy makers.” MELISSA GREGG, author of Work’s Intimacy
VICKI MAYER is Professor of Communication at Tulane University. She is coeditor of the journal Television & New Media and author or editor of several books and journal articles about media production, creative industries, and cultural work.
Early in the twenty-first century, Louisiana, one of the poorest states in the United States, redirected millions in tax dollars from the public coffers in an effort to become the top location site globally for the production of Hollywood films and television series. Why would lawmakers support such a policy? Why would citizens accept the policy’s uncomfortable effects on their economy and culture? Almost Hollywood, Nearly New Orleans addresses these questions through a study of the local and everyday experiences of the film economy in New Orleans, Louisiana—a city that has twice taken the mantle of becoming a movie production capital. From the silent era to today’s Hollywood South, Vicki Mayer explains that the aura of a film economy is inseparable from a prevailing sense of home, even as it changes that place irrevocably.
“A scathing critique of the economic realities and broken promises of Hollywood South, told in rich ethnographic detail and passionately argued through Vicki Mayer’s deep connection to New Orleans. This is a vital book.” NITIN GOVIL, author of Orienting Hollywood: A Century of Film Culture between Los Angeles and Bombay
“Mayer guides readers through the numbers and arguments behind Louisiana’s costly love affair with the film industry and raises important questions over whether the state’s citizens are getting their money’s worth.” STEPHANIE GRACE, columnist, The New Orleans Advocate
“A visionary in the study of cultural labor, economy, and geography, Mayer is that rare writer who combines exquisite storytelling with rigorous scholarship. This is an essential contribution to film and media studies, and an urgent history lesson for policy makers.” MELISSA GREGG, author of Work’s Intimacy
VICKI MAYER is Professor of Communication at Tulane University. She is coeditor of the journal Television & New Media and author or editor of several books and journal articles about media production, creative industries, and cultural work.
Early in the twenty-first century, Louisiana, one of the poorest states in the United States, redirected millions in tax dollars from the public coffers in an effort to become the top location site globally for the production of Hollywood films and television series. Why would lawmakers support such a policy? Why would citizens accept the policy’s uncomfortable effects on their economy and culture? Almost Hollywood, Nearly New Orleans addresses these questions through a study of the local and everyday experiences of the film economy in New Orleans, Louisiana—a city that has twice taken the mantle of becoming a movie production capital. From the silent era to today’s Hollywood South, Vicki Mayer explains that the aura of a film economy is inseparable from a prevailing sense of home, even as it changes that place irrevocably.
“A scathing critique of the economic realities and broken promises of Hollywood South, told in rich ethnographic detail and passionately argued through Vicki Mayer’s deep connection to New Orleans. This is a vital book.” NITIN GOVIL, author of Orienting Hollywood: A Century of Film Culture between Los Angeles and Bombay
“Mayer guides readers through the numbers and arguments behind Louisiana’s costly love affair with the film industry and raises important questions over whether the state’s citizens are getting their money’s worth.” STEPHANIE GRACE, columnist, The New Orleans Advocate
“A visionary in the study of cultural labor, economy, and geography, Mayer is that rare writer who combines exquisite storytelling with rigorous scholarship. This is an essential contribution to film and media studies, and an urgent history lesson for policy makers.” MELISSA GREGG, author of Work’s Intimacy
VICKI MAYER is Professor of Communication at Tulane University. She is coeditor of the journal Television & New Media and author or editor of several books and journal articles about media production, creative industries, and cultural work.
Early in the twenty-first century, Louisiana, one of the poorest states in the United States, redirected millions in tax dollars from the public coffers in an effort to become the top location site globally for the production of Hollywood films and television series. Why would lawmakers support such a policy? Why would citizens accept the policy’s uncomfortable effects on their economy and culture? Almost Hollywood, Nearly New Orleans addresses these questions through a study of the local and everyday experiences of the film economy in New Orleans, Louisiana—a city that has twice taken the mantle of becoming a movie production capital. From the silent era to today’s Hollywood South, Vicki Mayer explains that the aura of a film economy is inseparable from a prevailing sense of home, even as it changes that place irrevocably.
“A scathing critique of the economic realities and broken promises of Hollywood South, told in rich ethnographic detail and passionately argued through Vicki Mayer’s deep connection to New Orleans. This is a vital book.” NITIN GOVIL, author of Orienting Hollywood: A Century of Film Culture between Los Angeles and Bombay
“Mayer guides readers through the numbers and arguments behind Louisiana’s costly love affair with the film industry and raises important questions over whether the state’s citizens are getting their money’s worth.” STEPHANIE GRACE, columnist, The New Orleans Advocate
“A visionary in the study of cultural labor, economy, and geography, Mayer is that rare writer who combines exquisite storytelling with rigorous scholarship. This is an essential contribution to film and media studies, and an urgent history lesson for policy makers.” MELISSA GREGG, author of Work’s Intimacy
VICKI MAYER is Professor of Communication at Tulane University. She is coeditor of the journal Television & New Media and author or editor of several books and journal articles about media production, creative industries, and cultural work.
Early in the twenty-first century, Louisiana, one of the poorest states in the United States, redirected millions in tax dollars from the public coffers in an effort to become the top location site globally for the production of Hollywood films and television series. Why would lawmakers support such a policy? Why would citizens accept the policy’s uncomfortable effects on their economy and culture? Almost Hollywood, Nearly New Orleans addresses these questions through a study of the local and everyday experiences of the film economy in New Orleans, Louisiana—a city that has twice taken the mantle of becoming a movie production capital. From the silent era to today’s Hollywood South, Vicki Mayer explains that the aura of a film economy is inseparable from a prevailing sense of home, even as it changes that place irrevocably.
“A scathing critique of the economic realities and broken promises of Hollywood South, told in rich ethnographic detail and passionately argued through Vicki Mayer’s deep connection to New Orleans. This is a vital book.” NITIN GOVIL, author of Orienting Hollywood: A Century of Film Culture between Los Angeles and Bombay
“Mayer guides readers through the numbers and arguments behind Louisiana’s costly love affair with the film industry and raises important questions over whether the state’s citizens are getting their money’s worth.” STEPHANIE GRACE, columnist, The New Orleans Advocate
“A visionary in the study of cultural labor, economy, and geography, Mayer is that rare writer who combines exquisite storytelling with rigorous scholarship. This is an essential contribution to film and media studies, and an urgent history lesson for policy makers.” MELISSA GREGG, author of Work’s Intimacy
VICKI MAYER is Professor of Communication at Tulane University. She is coeditor of the journal Television & New Media and author or editor of several books and journal articles about media production, creative industries, and cultural work.
Early in the twenty-first century, Louisiana, one of the poorest states in the United States, redirected millions in tax dollars from the public coffers in an effort to become the top location site globally for the production of Hollywood films and television series. Why would lawmakers support such a policy? Why would citizens accept the policy’s uncomfortable effects on their economy and culture? Almost Hollywood, Nearly New Orleans addresses these questions through a study of the local and everyday experiences of the film economy in New Orleans, Louisiana—a city that has twice taken the mantle of becoming a movie production capital. From the silent era to today’s Hollywood South, Vicki Mayer explains that the aura of a film economy is inseparable from a prevailing sense of home, even as it changes that place irrevocably.
“A scathing critique of the economic realities and broken promises of Hollywood South, told in rich ethnographic detail and passionately argued through Vicki Mayer’s deep connection to New Orleans. This is a vital book.” NITIN GOVIL, author of Orienting Hollywood: A Century of Film Culture between Los Angeles and Bombay
“Mayer guides readers through the numbers and arguments behind Louisiana’s costly love affair with the film industry and raises important questions over whether the state’s citizens are getting their money’s worth.” STEPHANIE GRACE, columnist, The New Orleans Advocate
“A visionary in the study of cultural labor, economy, and geography, Mayer is that rare writer who combines exquisite storytelling with rigorous scholarship. This is an essential contribution to film and media studies, and an urgent history lesson for policy makers.” MELISSA GREGG, author of Work’s Intimacy
VICKI MAYER is Professor of Communication at Tulane University. She is coeditor of the journal Television & New Media and author or editor of several books and journal articles about media production, creative industries, and cultural work.
Early in the twenty-first century, Louisiana, one of the poorest states in the United States, redirected millions in tax dollars from the public coffers in an effort to become the top location site globally for the production of Hollywood films and television series. Why would lawmakers support such a policy? Why would citizens accept the policy’s uncomfortable effects on their economy and culture? Almost Hollywood, Nearly New Orleans addresses these questions through a study of the local and everyday experiences of the film economy in New Orleans, Louisiana—a city that has twice taken the mantle of becoming a movie production capital. From the silent era to today’s Hollywood South, Vicki Mayer explains that the aura of a film economy is inseparable from a prevailing sense of home, even as it changes that place irrevocably.
“A scathing critique of the economic realities and broken promises of Hollywood South, told in rich ethnographic detail and passionately argued through Vicki Mayer’s deep connection to New Orleans. This is a vital book.” NITIN GOVIL, author of Orienting Hollywood: A Century of Film Culture between Los Angeles and Bombay
“Mayer guides readers through the numbers and arguments behind Louisiana’s costly love affair with the film industry and raises important questions over whether the state’s citizens are getting their money’s worth.” STEPHANIE GRACE, columnist, The New Orleans Advocate
“A visionary in the study of cultural labor, economy, and geography, Mayer is that rare writer who combines exquisite storytelling with rigorous scholarship. This is an essential contribution to film and media studies, and an urgent history lesson for policy makers.” MELISSA GREGG, author of Work’s Intimacy
VICKI MAYER is Professor of Communication at Tulane University. She is coeditor of the journal Television & New Media and author or editor of several books and journal articles about media production, creative industries, and cultural work.