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Crossing the Chasm, 3rd Edition
Geoffrey A. Moore
2014
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Crossing the Chasm (1991; rev. 1999) demonstrates the existence of distinct marketing challenges for each market segment in the life cycle of new technology-based products. A significant gulf -- the "chasm" -- exists between the market made up of early adopters and the markets of more pragmatic buyers. To cross the chasm, a product team must identify the needs of pragmatic buyers and deliver a "whole product" that more than meets those needs. This landmark book, part of the HarperBusiness Essentials series, shows just how to do that.
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- Accessible book
- Business
- High technology
- High technology industries
- Hoogwaardige technologie
- In library
- Industries de pointe
- Innovations
- Marketing
- Nonfiction
- OverDrive
- Produits de haute technologie
- Protected DAISY
- Selling
- Technological innovations
- Technologie
- Technologie de pointe
- Technology
- Vente
- Verkooptechnieken
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