An edition of Fashion Myths

Fashion Myths

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Last edited by MARC Bot
December 21, 2022 | History
An edition of Fashion Myths

Fashion Myths

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Besides products and services multinational corporations also sell myths, values and immaterial goods. Such 'meta-goods' (e.g. prestige, beauty, strength) are major selling points in the context of successful marketing and advertising. Fashion adverts draw on deeply rooted human values, ideals and desires such as values and symbols of social recognition, beautification and rejuvenation. Although the reference to such meta-goods is obvious to some consumers, their rootedness in philosophical theories of human nature is less apparent, even for the marketers and advertisers themselves. This book is of special interest for researchers and students in the fields of Cultural Studies, Media Studies, Marketing, Advertising, Fashion, Cultural Critique, Philosophy, Sociology, Anthropology and Psychology, and for anyone interested in the ways in which fashion operates.

Publisher
transcript Verlag
Language
English

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Edition Availability
Cover of: Fashion Myths
Fashion Myths
Publish date unknown, transcript Verlag
in English

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Book Details


Published in

Bielefeld, Germany

Edition Notes

Knowledge Unlatched 100526 KU Select 2016 Backlist Collection

English.

Classifications

Library of Congress
GT521.M45 2013, GT521 .M45 2013

ID Numbers

Open Library
OL28358516M
ISBN 13
9783837624373, 9783839424377
LCCN
2013465826
OCLC/WorldCat
860698377

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
December 21, 2022 Edited by MARC Bot import existing book
December 10, 2021 Edited by PartnerCoverBot Added new cover
September 18, 2021 Edited by ImportBot import existing book
November 17, 2020 Edited by MARC Bot import existing book
July 21, 2020 Created by MARC Bot Imported from marc_oapen MARC record.