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The Open Access version of this book, available at https://www.taylorfrancis.com/books/9781351234146, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license. This book analyses the social and ethical implications of the globalization of emerging skin-whitening and anti-ageing biotechnology. Using an intersectional theoretical framework and a content analysis methodology drawn from cultural studies, the sociology of knowledge, the history of colonial medicine and critical race theory, it examines technical reports, as well as print and online advertisements from pharmaceutical and cosmetics companies for skin-whitening products. With close attention to the promises of ‘ageless beauty’, ‘brightened’, youthful skin and solutions to ‘pigmentation problems’ for non-white women, the author reveals the dynamics of racialization and biomedicalization at work. A study of a significant sector of the globalized health and wellness industries – which requires the active participation of consumers in the biomedicalization of their own bodies – Wellness in Whiteness will appeal to social scientists with interests in gender, race and ethnicity, biotechnology and embodiment.
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Keywords
- ageing
- Ageless Beauty
- Amina Mire
- anti-ageing
- Anti-ageing Discourse
- Anti-ageing Industry
- Anti-ageing Products
- biomedicalisation
- biomedicalization
- Caucasian Models
- Caucasian Whiteness
- Cosmetic
- Digital Journal
- DNA Boost
- gender
- Great White North
- Hyper Pigmentation
- Non-white Consumers
- pharmaceutical
- racialisation
- racialization
- skin whitening
- Skin Whitening Products
- skin-whitening
- thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBS Social groups, communities and identities::JBSF Gender studies, gender groups::JBSF1 Gender studies: women and girls
- thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBS Social groups, communities and identities::JBSL Ethnic studies
- thema EDItEUR::J Society and Social Sciences::JH Sociology and anthropology::JHB Sociology
- thema EDItEUR::M Medicine and Nursing::MB Medicine: general issues::MBN Public health and preventive medicine::MBNH Personal and public health / health education
- UVB Exposure
- Water Falls
- wellness
- White Middle Aged Women
- whiteness
- Women's Bodies
Links
DOI: 10.4324/9781351234146Editions