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Marketing Management and Communications in the Public Sector
Martial Pasquier and Jean-Patrick Villeneuve
2017
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This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields that have continued to grow in importance for modern public administrations. With extended coverage of topics such as social marketing and institutional communication, the authors skilfully build on the solid foundations laid down in the previous edition. Replete with real-world case studies and examples, including new material from the USA, Australia, and Asia, this book gives students a truly international outlook. Additional features include exercises and discussion questions in each chapter and an illustrative extended case study. This refreshed text is essential reading for postgraduate students on public management degrees, and aspiring or current public managers. The Open Access version of this book, available at http://www.taylorfrancis.com/books/e/9781315622309, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.
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Keywords
- communication models
- communication strategies
- Country’s Specific Institutional Arrangement
- crisis communication
- Defined Target Groups
- Marketing Information Research
- marketing instruments
- Marketing Mix Concept
- non-profit management
- Ozone Air Pollution
- Politico Administrative System
- Proactive Disclosure
- Public administration
- public communication
- public management
- public marketing
- Public Organizations
- public sector marketing
- Public-private partnerships
- Sorting Household Waste
- thema EDItEUR::J Society and Social Sciences::JP Politics and government::JPP Public administration
- thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing::KJSA Advertising
- thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJV Ownership and organization of enterprises::KJVN Public ownership / nationalization
- thema EDItEUR::K Economics, Finance, Business and Management::KN Industry and industrial studies::KNV Civil service and public sector
- Town Halls
- Vice Versa
Links
DOI: 10.4324/9781315622309Editions