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In July 2010, Facebook had over 500 million subscribers worldwide and the rapid rise of the site prompted Time magazine to name Facebook's founder Mark Zuckerberg its person of the year for 2010. This novel book advances our understanding of how democratic citizens are transformed by the "Facebook revolution". Despite increasing interest in politics and popular media, there has been little academic work on the impact of Facebook on politics in general, and on democratic processes in particular. The work that does exist has been limited to Facebook's impact on politics as a mobilization tool used by social movement activists. In this book, José Marichal argues that understanding Facebook's impact on political processes requires an understanding of how Facebook's architecture of disclosure shapes the construction of individuals' political identities by drawing users further into their pre-selected social networks. Drawing on a number of disciplines and an ethnographic analysis of 250 Facebook political groups, Marichal explores how Facebook's emphasis on social connection impacts key dimensions of political participation: e.g., mobilization, deliberation, and attitude formation.
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Keywords
- Architecture
- College Academic Achievement
- College Professors
- Danish Parliamentary Elections
- EU’s Data Protection Directive
- Excited Users
- Facebook Friend Networks
- facebooks
- Facebook’s Architecture
- Facebook’s Business Model
- Frequent Facebook Users
- General Civic Engagement
- groups
- High Negative Valence
- political
- Political Facebook Groups
- Pop Stars
- Site’s Information Architecture
- Smart Phones
- SNS Site
- SNS User
- Strong Negative Valence
- thema EDItEUR::J Society and Social Sciences::JH Sociology and anthropology::JHB Sociology
- thema EDItEUR::J Society and Social Sciences::JP Politics and government::JPA Political science and theory
- thema EDItEUR::J Society and Social Sciences::JP Politics and government::JPP Public administration
- thema EDItEUR::J Society and Social Sciences::JP Politics and government::JPW Political activism / Political engagement::JPWC Political campaigning and advertising
- United States Federal Trade Commission
- users
- Web Utopian
Links
DOI: 10.4324/9781315581798Editions