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Daniel Miller spent 18 months undertaking an ethnographic study with the residents of an English village, tracking their use of the different social media platforms. Following his study, he argues that a focus on platforms such as Facebook, Twitter and Instagram does little to explain what we post on social media. Instead, the key to understanding how people in an English village use social media is to appreciate just how ‘English’ their usage has become. He introduces the ‘Goldilocks Strategy’: how villagers use social media to calibrate precise levels of interaction ensuring that each relationship is neither too cold nor too hot, but ‘just right’.
He explores the consequences of social media for groups ranging from schoolchildren through to the patients of a hospice, and he compares these connections to more traditional forms of association such as the church and the neighbourhood. Above all, Miller finds an extraordinary clash between new social media that bridges the private and the public domains, and an English sensibility that is all about keeping these two domains separate.
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Keywords
- anthropology
- Culture
- digital anthropology
- ethnography
- Ethnology
- internet studies
- Nonfiction
- Online social networks
- Social & cultural anthropology, ethnography
- Social aspects of Internet
- Social aspects of World Wide Web
- Social media
- Society
- Society & Social Sciences
- Sociology
- Sociology & anthropology
- thema EDItEUR::J Society and Social Sciences
- thema EDItEUR::J Society and Social Sciences::JH Sociology and anthropology::JHM Anthropology::JHMC Social and cultural anthropology
- World Wide Web
Links
DOI: 10.14324/111.9781910634431Editions
