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This book adopts an interdisciplinary approach, drawing from history, communication studies, advertising, art history, and political propaganda. It analyzes visual materials such as newspaper and magazine advertisements, as well as calendar posters, to explore the characteristics of advertising culture in modern China, including Shanghai, Taiwan, and former Manchuria, and the influence of Japanese advertising on Chinese commercial culture. Key topics include: cultural translation in newspaper advertisements; advertising and commercial competition; the media functions of the four major department stores on Nanjing Road; the adoption and localization of foreign advertising techniques; talent exchange between the printing industries in Shanghai and Osaka; women as cultural symbols of “modernity”; and the art of political propaganda in socialist China. This book offers fresh perspectives and research methods to help us understand how commercial visual art shaped “East Asian modernity,” how it intersected with colonialism and socialism, and how it evolved through regional exchange.
This book is intended not only for scholars studying Chinese business history, advertising history, art history, communication studies, and Sino-Japanese cultural exchange, but also as a textbook for undergraduate and graduate courses. It will also benefit researchers and students in Asian studies, gender studies, marketing, creative industries, popular culture, urban culture, consumer culture, and commercial culture, as well as general readers interested in the socio-cultural landscape of modern China.
This book is included in DOAB.
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Keywords
- AKL
- Commercial Arts
- Cultural Studies
- Gender Studies
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