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Corporate Social Responsibility in Football Associations
Mehtap Cengiz
2026
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This Open Access book examines how football’s governing bodies translate their public CSR commitments into everyday practice. Focusing on UEFA, the German Football Association (DFB) and a representative regional federation, it traces CSR from continental headquarters to local grassroots, revealing where lofty pledges of sustainability, diversity and community engagement prosper—and where they falter. Drawing on fourteen semi-structured interviews with senior officials and practitioners, the study exposes a persistent gap between externally promoted initiatives and the internal processes that should sustain them. It shows that CSR only achieves lasting impact when it is embedded in strategic planning, aligned with core football operations and subjected to rigorous monitoring. By presenting a grounded framework and practical guideline for associations at every tier, the author offers both scholars and decision-makers a roadmap for moving beyond performative gestures towards genuinely responsible governance in the world’s most influential sport.
This book is included in DOAB.
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Keywords
- community engagement
- football operations
- football’s governing bodies
- German Football Association
- local grassroots
- open access
- thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJG Business ethics and social responsibility
- thema EDItEUR::K Economics, Finance, Business and Management::KN Industry and industrial studies::KNS Hospitality and service industries
- thema EDItEUR::S Sports and Active outdoor recreation
Links
DOI: 10.1007/978-3-658-49648-7Editions