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Narrating Sustainability through Storytelling
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Stories and narratives are powerful tools for explaining the world around us. This book explores storytelling as a way of engaging audiences with sustainable development issues and reflects on the opportunities and limitations of storytelling for sustainability as an innovative approach to sustainability communication. Bringing together voices and perspectives from research and practice, this volume explores the ways in which storytelling can support change toward sustainability. Unlike other anthologies, the book first provides a sound scientific basis by unfolding the storytelling approach and presenting empirical studies on its impact on effects. It clarifies important terms and presents recent findings on the impact of storytelling on sustainability from an extensive 3-year research project on this question. The second part shows how storytelling can be used in different fields of practice to communicate sustainability in more engaging and effective ways. Here, the main focus is on not only case-based accounts of positive change, but also tensions, arising from the application of storytelling for sustainability in journalism, higher education, corporate communication, or science communication. Combining theory with practical examples, this innovative book will be a great resource for students and scholars of environmental communication and sustainable development, as well as professionals working in related fields.
This book is included in DOAB.
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Keywords
- Classic Hero’s Journey
- CLIP
- Communicating Sustainability Research
- Constructive Journalism
- Craft Level
- empirical sustainability research
- environmental education strategies
- Fire Safety Officer
- Follow
- good life
- Hero’s Journey
- higher education pedagogy
- Holds
- narrative persuasion effects
- Perspective Daily
- qualitative audience analysis
- science communication methods
- Situational Interest
- Sustainability Communication
- sustainable consumption
- thema EDItEUR::A The Arts
- thema EDItEUR::G Reference, Information and Interdisciplinary subjects::GT Interdisciplinary studies::GTC Communication studies
- thema EDItEUR::G Reference, Information and Interdisciplinary subjects::GT Interdisciplinary studies::GTP Development studies
- thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBC Cultural and media studies::JBCT Media studies
- thema EDItEUR::J Society and Social Sciences::JN Education::JNM Higher education, tertiary education
- thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing::KJSA Advertising
- thema EDItEUR::N History and Archaeology::NH History
- transformative learning through storytelling
- vocational students
Links
DOI: 10.4324/9781003326144Editions