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Transmedialer Journalismus zwischen Theorie und Praxis
Lea Schulz
2026
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Die Zukunft des Journalismus ist transmedial! Lea Schulz leitet in ihrem Buch ein Modell für transmedialen Journalismus aus Henry Jenkins Erzählprinzipien ab: den Transmedia Journalism Workflow. Damit erschafft sie erstmals ein Werkzeug für alle, die Journalismus innovativ gestalten und sich auf mehreren Kanälen behaupten wollen.; The future of journalism is transmedia! In this book, Lea Schulz develops a model for transmedia journalism based on Henry Jenkins’ storytelling principles: the Transmedia Journalism Workflow. With it, she presents for the first time a tool for everyone who wants to shape journalism innovatively and succeed across multiple channels.
This book is included in DOAB.
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Keywords
- Convergence
- design thinking
- Erzählen
- Erzählweisen
- Journalism
- Journalismus
- Konvergenz
- Storytelling
- thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBC Cultural and media studies::JBCC Cultural studies::JBCC1 Popular culture
- thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBC Cultural and media studies::JBCT Media studies::JBCT4 Media studies: journalism
- thema EDItEUR::J Society and Social Sciences::JH Sociology and anthropology::JHB Sociology
- transmedia
- transmedia storytelling
- Transmedialität
Links
DOI: 10.3224/96665116Editions