Explore
China’s distinctive social media platforms have gained notable popularity among the nation’s vast number of internet users, but has China’s countryside been ‘left behind’ in this communication revolution?
Tom McDonald spent 15 months living in a small rural Chinese community researching how the residents use social media in their daily lives. His ethnographic findings suggest that, far from being left behind, social media is already deeply integrated into the everyday experience of many rural Chinese people.
Throughout his ground-breaking study, McDonald argues that social media allows rural people to extend and transform their social relationships by deepening already existing connections with friends known through their school, work or village, while also experimenting with completely new forms of relationships through online interactions with strangers. By juxtaposing these seemingly opposed relations, rural social media users are able to use these technologies to understand, capitalise on and challenge the notions of morality that underlie rural life.
This book is included in DOAB.
Why read this book? Have your say.
You must be logged in to comment.
uclpress
Rights Information
Are you the author or publisher of this work? If so, you can claim it as yours by registering as an Unglue.it rights holder.Downloads
- 258 - pdf (CC BY-NC-ND) at OAPEN Library.
- 246 - pdf (CC BY-NC-ND) at Internet Archive.
Keywords
- anthropology
- China
- COMPUTERS / Digital Media / General
- Culture
- digital anthropology
- Digital communications
- Digital media
- ethnography
- networks
- Online social networks
- Qzone
- Rural anthropology
- Rural families
- Rural poor
- Rural Sociology
- Social & cultural anthropology, ethnography
- Social media
- Social networks
- Social Science
- Social Science / Anthropology
- Social Science / Anthropology / Cultural
- SOCIAL SCIENCE / General
- Social Science / Media Studies
- Social Science / Popular Culture
- Social Science / Sociology
- Social sciences
- Society
- Society & Social Sciences
- Sociology
- Sociology & anthropology
- Technology
- Tencent QQ
- thema EDItEUR::J Society and Social Sciences
- thema EDItEUR::J Society and Social Sciences::JH Sociology and anthropology::JHM Anthropology::JHMC Social and cultural anthropology
Links
DOI: 10.14324/111.9781910634691Editions