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4.1 Il realismo strategico nel governo d'impresa

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Like all the books in this series, this volume proposes wide-ranging reflections and cultural considerations pertinent to business management. Traditionally, realism is identified with a disenchanted approach to reality which is counterpoised to all forms of ideology or utopia. What is proposed here is a strategic realism which supports a humanist approach to enterprise, while steering clear of both cynicism and idealism. Seen from this angle, the crucial aspects of strategy are: the opportune selection of attainable advantages; interest as the spur to change; stratagem as a lever on the trend of events; the plan which traces the route of the opportunities called up, and the action that harvests the fruits.

Come tutti i volumi della collana il libro propone riflessioni ed approfondimenti culturali ad ampio raggio funzionali al governo d'impresa. Tradizionalmente il realismo viene identificato in un approccio disincantato alla realtà che si contrappone ad ogni forma di ideologia o di utopia; qui si propone un realismo strategico che supporti un umanesimo imprenditoriale rifuggendo al contempo sia dal cinismo, sia dall'idealismo. In tal senso nella strategia: la convenienza seleziona i vantaggi perseguibili; l'interesse è la spinta al cambiamento; lo stratagemma fa leva sulla propensione degli eventi; il piano traccia la rotta delle opportunità evocate; l'azione le raccoglie.

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Keywords

  • Business & management
  • Business strategy
  • Corporate Governance
  • Economia
  • Economics, finance, business & management
  • economy
  • Gestione d'impresa
  • Imprese
  • Strategia d'impresa

Links

DOI: 10.26530/OAPEN_356378

Editions

edition cover
Contributors: Ciappei Cristiano,
2 ebooks
Publisher: Firenze University Press
Published: 2006
ISBN: 9788884533043
edition cover
Contributors: Cristiano Ciappei,
Publisher: Firenze University Press
Published: 2006
ISBN: 9788884533050
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