Winning by not competing: a fresh approach to strategy Since the dawn of the industrial age, companies have engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competitive advantage, battled over market share, and struggled for differentiation. Yet these hallmarks of competitive strategy are not the way to create profitable growth in the future. In a book that challenges everything you thought you knew about the requirements for strategic success, W. Chan Kim and Renée Mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, the authors argue that lasting success comes not from battling competitors, but from creating “blue oceans”: untapped new market spaces ripe for growth. Such strategic moves—which the authors call “value innovation”—create powerful leaps in value that often render rivals obsolete for more than a decade. Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture blue oceans. A landmark work that upends traditional thinking about strategy, this book charts a bold new path to winning the future.

A EstratÉgia Do Oceano Azul is a translation of this work.

Der Blaue Ozean als Strategie is a translation of this work.

Strategia oceano blu. Vincere senza competere is a translation of this work.

De blauwe oceaan is a translation of this work.

Sinisen meren strategia is a translation of this work.

La estrategia del oc‚ano azul is a translation of this work.

Stratégie océan bleu is a translation of this work.

藍海策略 is a translation of this work.

Strategie modrého oceánu is a translation of this work.

Blue ocean strategy is a translation of this work.

蓝海战略 is a translation of this work.

Strategia oceanului albastru is a translation of this work.