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Writing for Strategic Communication Industries
Jasmine Roberts
2017
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Chapter 1: Defining Strategic Communication
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Chapter 2: Media Writing--Conventions, Culture, and Style
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Chapter 3: Strategic Communication Ethics
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Chapter 4: News Value
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Chapter 5: News Writing Basics
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Chapter 6: Feature Writing
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Chapter 7: Public Relations Industry
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Chapter 8: Media Relations
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Chapter 9: Public Relations Writing
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Chapter 10: Social Media--Uses and Messaging
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Chapter 11: Advertising Industry
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Chapter 12: Creating a Writing Portfolio
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Keywords
- Communication
- communications
- Writing
Links
web: https://osu.pb.unizin.org/stratcommwriting/Editions