Explore
Weltweit und virtuell - Praxisbeispiele aus dem digitalen Hochschulmarketing
Germany GATE
2016
0 Ungluers have
Faved this Work
Login to Fave
"The study presents examples of good practice in the use of digital tools for international university marketing. This includes websites, apps, social media, webinars, virtual fairs, digital learning and teaching formats and a customer relationship management system.
The presented projects from Germany and other countries in Europe offer innovative models and recommended actions that universities can adapt for their own international marketing."
This book is made open access as part of the Knowledge Unlatched KU Open Services
This book is made open access as part of the Knowledge Unlatched KU Open Services
This book is included in DOAB.
Why read this book? Have your say.
You must be logged in to comment.
Rights Information
Are you the author or publisher of this work? If so, you can claim it as yours by registering as an Unglue.it rights holder.Downloads
This work has been downloaded 255 times via unglue.it ebook links.
- 53 - pdf (CC BY-SA) at OAPEN Library.
- 68 - pdf (CC BY-SA) at Unglue.it.
Keywords
- Bitly
- campus
- Customer-Relationship-Management
- Hochschulmarketing
- KUnlatched
- Marketing
- mobile app
- Social media
- Sociology
- Studierende
- Suchmaschinenoptimierung
- Web-Seminar
Links
DOI: 10.3278/6004519wEditions