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Weltweit und virtuell - Praxisbeispiele aus dem digitalen Hochschulmarketing
Germany GATE
2016
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"The study presents examples of good practice in the use of digital tools for international university marketing. This includes websites, apps, social media, webinars, virtual fairs, digital learning and teaching formats and a customer relationship management system.
The presented projects from Germany and other countries in Europe offer innovative models and recommended actions that universities can adapt for their own international marketing."
This book is made open access as part of the Knowledge Unlatched KU Open Services
This book is made open access as part of the Knowledge Unlatched KU Open Services
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Keywords
- Bitly
- campus
- Customer-Relationship-Management
- Hochschulmarketing
- KUnlatched
- Marketing
- mobile app
- Social media
- Sociology
- Studierende
- Suchmaschinenoptimierung
- Web-Seminar
Links
DOI: 10.3278/6004519wEditions