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This somewhat unconventional “introduction to rhetoric” does not engage in a historical or systematic survey. Rather, it explores the specific substantive concern of rhetoric: how does persuasive speech help to achieve cooperation based on understanding? In light of this question, the author describes the current status of rhetoric as a modern principle for establishing validity that is based on persuasion.

This book is included in DOAB.

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DOI: 10.1515/9783110550672

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