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Praxishandbuch Online-Fundraising

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The days of donation boxes are numbered. An increasing number of clubs and associations, projects and foundations no longer wish to (exclusively) collect donations on the street or via post, but rather are looking to collect funds and mobilize supporters in a more affordable and effective way online. In this book, you will find out how that works. Using various practical examples, the fundamentals of successful online fundraising are explained: from user-friendly website design through efficient social media management, up to planning and evaluation of fundraising campaigns.

Die Tage der Spendenbüchsen sind gezählt. Immer mehr Vereine, soziale Initiativen, Projekte und Stiftungen möchten nicht mehr (nur) auf der Straße oder via Brief, sondern kostensparend und effektiv im Internet Spenden sammeln und Unterstützer mobilisieren. In diesem Buch lernen Sie, wie das geht. Anhand vieler Praxisbeispiele werden die Grundlagen für erfolgreiches Online-Fundraising erläutert: von der nutzerfreundlichen Website-Gestaltung über effizientes Social-Media-Management bis hin zur Planung und Evaluation von Fundraising-Kampagnen.

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DOI: 10.14361/9783839433102

Editions

edition cover
Contributors: Björn Lampe, Kathleen Ziemann, Angela Ullrich,
3 ebooks
Publisher: transcript Verlag
Published: 2015-09
ISBN: 9783839433102
See this edition on Google Books
edition cover
Contributors: Björn Lampe, Kathleen Ziemann, Angela Ullrich,
Published: 2015-09
ISBN: 9783837633108
See this edition on Google Books
edition cover
Contributors: Björn Lampe, Kathleen Ziemann, Angela Ullrich,
1 ebooks
Publisher: transcript Verlag
Published: 2015-09
ISBN: 9783732833108
See this edition on Google Books
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