Explore
Hybridity, Or the Cultural Logic of Globalization
Marwan Kraidy
2005
0 Ungluers have
Faved this Work
Login to Fave
The intermingling of people and media from different cultures is a communication-based phenomenon known as hybridity. Drawing on original research from Lebanon to Mexico and analyzing the use of the term in cultural and postcolonial studies (as well as the popular and business media), Marwan Kraidy offers readers a history of the idea and a set of prescriptions for its future use. Kraidy analyzes the use of the concept of cultural mixture from the first century A.D. to its present application in the academy and the commercial press. The book's case studies build an argument for understanding the importance of the dynamics of communication, uneven power relationships, and political economy as well as culture, in situations of hybridity. Kraidy suggests a new framework he developed to study cultural mixture—called critical transculturalism—which uses hybridity as its core concept, and provides a practical method for examining how media and communication work in international contexts.
This book is included in DOAB.
Why read this book? Have your say.
You must be logged in to comment.
Rights Information
Are you the author or publisher of this work? If so, you can claim it as yours by registering as an Unglue.it rights holder.Downloads
This work has been downloaded 425 times via unglue.it ebook links.
- 52 - pdf (CC BY-NC-ND) at OAPEN Library.
- 147 - pdf (CC BY-NC-ND) at Unglue.it.
Keywords
- Cultural Imperialism
- Globalization
- hybridity
- KUnlatched
- Lebanon
- Media and Communications
- Social Science / Media Studies
- United States