Explore
Commercial Communication in the Digital Age
0 Ungluers have
Faved this Work
Login to Fave
In today’s digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media industry. Although the advertising industry still has broader access to the different measures and channels, users and consumers today have more possibilities to publish, get informed or communicate – to “co-create” –, and to reach a bigger audience. There is a good chance thus that users and consumers are better informed about the objectives and persuasive tricks of the advertising industry than ever before. At the same time, advertisers can inform about products and services without the limitations of time and place faced by traditional mass media. But will there really be a time when advertisers and consumers have equal power, or does tracking users online and offline lead to a situation where advertisers have more information about the consumers than ever before? The volume discusses these questions and related issues.
This book is included in DOAB.
Why read this book? Have your say.
You must be logged in to comment.
Rights Information
Are you the author or publisher of this work? If so, you can claim it as yours by registering as an Unglue.it rights holder.Downloads
This work has been downloaded 1015 times via unglue.it ebook links.
- 150 - pdf (CC BY-NC-ND) at OAPEN Library.
- 135 - pdf (CC BY-NC-ND) at Unglue.it.
- 204 - epub (CC BY-NC-ND) at Unglue.it.
- 164 - mobi (CC BY-NC-ND) at Unglue.it.
- 152 - pdf (CC BY-NC-ND) at Unglue.it.
Keywords
- Advertising
- Communication Science
- Digital communication
- disinformation
- Greenwashing
- Internet
- Internet of Things
- Journalism
- KUnlatched
- Literature
- Literature & literary studies
- Marketing
- Mass media
- Meme
- Mobile Advertising
- Online Advertising
- thema EDItEUR::D Biography, Literature and Literary studies
Links
DOI: 10.26530/oapen_628402Editions
