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What is ‘social capital’? The enormous positivity surrounding it conceals the instrumental economic rationality underpinning the notion as corporations silently sell consumer data for profit. Status chasing is just one aspect of a process of transforming qualitative aspects of social interactions into quantifiable metrics for easier processing, prediction, and behavioural shaping.
A work of critical media studies, Social Capital Online examines the idea within the new ‘network spectacle’ of digital capitalism via the ideas of Marx, Veblen, Debord, Baudrillard and Deleuze. Explaining how such phenomena as online narcissism and aggression arise, Faucher offers a new theoretical understanding of how the spectacularisation of online activity perfectly aligns with the value system of neoliberalism and its data worship. Even so, at the centre of all, lie familiar ideas – alienation and accumulation – new conceptions of which he argues are vital for understanding today’s digital society.
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Keywords
- accumulation
- alienation
- commodity
- Cultural Studies
- Digital capitalism
- digital sociology
- Economics
- Economics, finance, business & management
- Humanities
- Labour Economics
- Narcissism
- Neoliberalism
- Philosophy
- Political Economy
- Popular culture
- Social & political philosophy
- social capital
- Social Theory
- Society & culture: general
- Society & Social Sciences
- Sociology
- Sociology & anthropology
- thema EDItEUR::J Society and Social Sciences::JB Society and culture: general
- thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBC Cultural and media studies::JBCC Cultural studies
- thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBC Cultural and media studies::JBCC Cultural studies::JBCC1 Popular culture
- thema EDItEUR::J Society and Social Sciences::JH Sociology and anthropology::JHB Sociology::JHBA Social theory
- thema EDItEUR::K Economics, Finance, Business and Management::KC Economics::KCP Political economy
- thema EDItEUR::Q Philosophy and Religion::QD Philosophy::QDT Topics in philosophy::QDTS Social and political philosophy
- Thorstein Veblen
Links
DOI: 10.16997/book16web: http://www.uwestminsterpress.co.uk/site/books/10.16997/book16/
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