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Google and Facebook currently control close to two-thirds of global advertising revenue. While dominating the online advertising market, these two companies have thus far avoided paying adequate taxes.
This CAMRI policy brief presents a new policy innovation, the online advertising tax. Considering the key role of user activity and user data for the value of Google and Facebook’s services, it explains how digital advertising companies’ revenues could be taxed based on the respective country in which targeted users are located.
The author reviews existing policy arguments and policy options and sets out practical steps to ensure that tax avoidance by online advertising companies is mitigated. Furthermore, he illustrates how tax revenues could be used to support public service internet platforms.
This book is included in DOAB.
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Keywords
- Computing & information technology
- Economics, finance, business & management
- Ethical & social aspects of IT
- Ethical issues & debates
- Industry & industrial studies
- Information technology industries
- Information technology: general issues
- Law
- Laws of Specific jurisdictions
- media industries
- Media Studies
- Media, information & communication industries
- Multinational corporation
- Online Advertising
- public service internet
- Social media
- Society & culture: general
- Society & Social Sciences
- tax
- thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBC Cultural and media studies::JBCT Media studies
- thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBF Social and ethical issues::JBFV Ethical issues and debates
- thema EDItEUR::L Law::LN Laws of specific jurisdictions and specific areas of law
- thema EDItEUR::U Computing and Information Technology::UB Information technology: general topics::UBJ Digital and information technologies: social and ethical aspects
Links
DOI: 10.16997/book24web: http://www.uwestminsterpress.co.uk/site/books/10.16997/book24/
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