Feedback

X
Consumer Data Research

Consumer Data Research

0 Ungluers have Faved this Work
Big Data collected by customer-facing organisations – such as smartphone logs, store loyalty card transactions, smart travel tickets, social media posts, or smart energy meter readings – account for most of the data collected about citizens today. As a result, they are transforming the practice of social science. Consumer Big Data are distinct from conventional social science data not only in their volume, variety and velocity, but also in terms of their provenance and fitness for ever more research purposes. The contributors to this book, all from the Consumer Data Research Centre, provide a first consolidated statement of the enormous potential of consumer data research in the academic, commercial and government sectors – and a timely appraisal of the ways in which consumer data challenge scientific orthodoxies.

This book is included in DOAB.

Why read this book? Have your say.

You must be logged in to comment.

Rights Information

Are you the author or publisher of this work? If so, you can claim it as yours by registering as an Unglue.it rights holder.

Downloads

This work has been downloaded 230 times via unglue.it ebook links.
  1. 127 - pdf (CC BY) at OAPEN Library.

Keywords

  • big data
  • consumer
  • Consumer Behaviour
  • consumer data research
  • consumerism
  • Data analysis: general
  • Demography
  • Economics
  • Economics, finance, business & management
  • Ethnic group
  • Geography
  • Human geography
  • Humanities
  • Reference, information & interdisciplinary subjects
  • Research & information: general
  • Smart meter
  • Social issues & processes
  • Society & culture: general
  • Society & Social Sciences
  • Sociology
  • Sociology & anthropology
  • twitter

Links

DOI: 10.14324/111.9781787353886

Editions

edition cover

Share

Copy/paste this into your site: