Explore
A company operating various sales channels, e.g. the Internet and a traditional shop, inevitably faces a tricky coordination problem. As prevalent approaches often do not lead to a satisfying solution, the author suggests a normative model to offer directions for the optimal channel coordination. The model is based on stochastic purchase and switching probabilities, given certain conditions like prices and supportive marketing activities (like delivery time or shop environment). A company can fit its consumer base to the model and simulate various effects on its earnings by altering prices or marketing activities. The model is a market-based playground to develop new holistic strategies for a multichannel company without affecting the market.
This book is included in DOAB.
Why read this book? Have your say.
You must be logged in to comment.
Rights Information
Are you the author or publisher of this work? If so, you can claim it as yours by registering as an Unglue.it rights holder.Downloads
This work has been downloaded 163 times via unglue.it ebook links.
- 83 - pdf (CC BY) at OAPEN Library.
Keywords
- Business & management
- Consumer Behaviour
- E-commerce
- Economics, finance, business & management
- Gruber
- Management
- Management & management techniques
- Management of specific areas
- Model
- Multichannel
- Normative
- Optimality
- Pricing
- Production & quality control management
- Stochastic Modelling
- Towards
Links
DOI: 10.3726/b13906Editions