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Between Creed, Rhetoric Facade, and Disregard
Markus A. Höllerer
2012
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Applying the theoretical lens of organizational institutionalism, this study analyzes the spread of Corporate Social Responsibility (CSR) in the Austrian corporate world. The objectives are threefold: First, to explore the institutional framework in place; second, to explain the dissemination of CSR in terms of adopters’ characteristics and field-level pressures; and third, to understand the structuring dimensions of meaning within the CSR discourse. The findings demonstrate that a specific sub-population is more inclined to espouse commitment to CSR policies. Against the background of an ambiguous nature and definition of CSR, this study also shows how actor categories and divergent thematic embeddings serve as a basis for the concept’s theorization, and elaborates on a distinct constellation of empirical sub-discourses.
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Keywords
- Austria
- between
- Business & management
- Business ethics & social responsibility
- corporate
- Creed
- CSR
- Diffusion of Management Concepts
- Disregard
- dissemination
- Economics, finance, business & management
- Façade
- Höllerer
- Management & management techniques
- Organizational Institutionalism
- Responsibility
- Rhetoric
- social
- Society & Social Sciences
- Sociology & anthropology
- thema EDItEUR::J Society and Social Sciences::JH Sociology and anthropology
- thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJG Business ethics and social responsibility
- thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJM Management and management techniques
- Theorization
Links
DOI: 10.3726/978-3-653-01464-8Editions