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Towards Sustainable Innovation
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With sustainability having gained a lot of momentum over the last years and companies implementing strategies to create corporate sustainability, there are lots of opportunities for innovation. Thus, the two concepts of sustainability and innovation should not be considered separately – they are closely interlinked with one another. The main goal of sustainable innovation is to develop new products and technologies that have a positive impact on the company’s triple-bottom-line. To meet this aim, they have to be ecologically and economically beneficial as well as socially balanced.
In order to help companies to improve their sustainable innovation process practically, this book is structured into five possible phases of a sustainable innovation process:
Awareness of a sustainability problem
Identification & Definition of the problem
Ideation & Evaluation of the solutions
Testing & Enrichment of the solutions
Implementation of the solutions & Green Marketing
This book is made open access as part of the Knowledge Unlatched KU Select 2018: HSS Backlist Books
This book is made open access as part of the Knowledge Unlatched KU Select 2018: HSS Backlist Books
This book is included in DOAB.
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Keywords
- Business & Economics / Development / Sustainable Development
- corporate responsibility
- Economics
- innovation
- KUnlatched
- sustainability
- sustainable change
- The environment
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