Explore
I Don't Even Recognize You Anymore
0 Ungluers have
Faved this Work
Login to Fave
Traditional trade marks have become a rarity, widely replaced by more appealing means of market communication. Fueled by the CJEU's liberal jurisdiction, widening the subject matter eligible for trade mark protection, a whole new world of opportunity has opened up to advertisers.The author adresses the question in-depth, whether a fictional character per se is eligible for trade mark protection. The topic is approached via Community and US-Supreme court jurisdiction. Furthermore, alternative means of protection via adjacent regimes are analysed. The author concludes with a thorough comparison and policy recommendations.
This book is included in DOAB.
Why read this book? Have your say.
You must be logged in to comment.
Rights Information
Are you the author or publisher of this work? If so, you can claim it as yours by registering as an Unglue.it rights holder.Downloads
This work has been downloaded 91 times via unglue.it ebook links.
- 91 - pdf (CC BY) at Unglue.it.
Keywords
- Herkunftszeichen
- Herstellernamen
- Marke
- medienrecht
- Unterhaltungs- und Medienrecht
- Urheberrecht / Gewerblicher Rechtsschutz und Medienrecht
Links
DOI: 10.5771/9783845257143Editions