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This book examines how Korean television dramas and K-pop music are employed to promote urban and rural regions within South Korea to overseas tourists. Riding the international popularity of Korean entertainment, Korean cities have actively used K-dramas and K-pop idols in advertisements designed to attract foreign tourists to their regions. By examining the process of cultural marketing, this book shows that places can be “sold” just like TV dramas and pop idols by promoting spectacular images rather than substantial physical and cultural qualities.
This book is made open access as part of the Knowledge Unlatched KU Select 2018: HSS Frontlist Books
This book is made open access as part of the Knowledge Unlatched KU Select 2018: HSS Frontlist Books
This book is included in DOAB.
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Keywords
- anthropology
- KUnlatched
- Social Science / Anthropology / Cultural
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