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Narrativas Mediáticas e Comunicação
João Figueira and Ana Teresa Peixinho
2018
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Organizational narratives and the construction of the memory as a processo f organizational identity are transversal issues of this book. Researchers from diferent countries and universities such as Coimbra, São Paulo, Braga, Rio Grande do Sul, Santa Catarina and Sorbonne explore and to put in doubt the multiple phenomena of communication and organizational memory from multiple areas of knowledge as well: Organizational Communication, Geography, Communication Sciences and Information Science. Corporate museums, while processes of identity reinforcement and memory building are also a topic of debate and reflection. To complement, several cases, mainly corporate museums from Portugal and Brazil are also analyzed, comparing their strategies and narrative models, including the expographic languages, with the theoretical axes of reference.
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Keywords
- Communication
- identity, memory
- Narrative
- organizational communication
- Organizations
- Portuguese
Links
DOI: 10.14195/978-989-26-1558-5Editions