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Social Business Plattformen in global verteilten Produktentwicklungsvorhaben - Eine Multi-Ebenen-Analyse des Beitrags von Social Business Plattformen zur Ueberwindung kommunikationsbedingter Innovationsbarrieren an einem Fallbeispiel
Flad, Marc
2017
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This study assesses the contribution of social software to reduce communication-based innovation barriers. Subject of the examination were global product development projects of a multinational company. By performing a social network analysis and a survey-based inquiry no evidence was found social software could reduce innovation barriers. An empirical investigation exposed a lack of functional fit and diffusion of the social software.
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Keywords
- Innovation Barrier
- innovation management
- InnovationsbarriereProduct Development
- Innovationsmanagement
- Produktentwicklung
- Social Business
- social software
Links
DOI: 10.5445/KSP/1000051984Editions