Explore
Tourism Destination Management
0 Ungluers have
Faved this Work
Login to Fave
This book collected studies focused on the management of tourist destinations. Destinations are complex and adaptive systems, where the different elements that make them up have to be oriented towards achieving a common objective that improves the competitiveness of the destination. Five main lines of research on tourist destinations can be established: 1) the management, planning, and marketing of destinations, with special attention to the tourism supply chain, communication, and integral management; 2) the sustainability of resources and capabilities; 3) the renewal of destinations in order to update their offer and main resources to maintain competitiveness; 4) online reputation and communication through social media in order to create and enhance a strong brand image and customer loyalty; and 5) the application of new technologies in order to develop smart destinations. The book is made up of five research studies that focus on analyzing the transition towards a more circular tourist activity in hotels, image as a competitive factor of destinations, the value of cultural creativity, the coherence of online reputation, and the relationship between hotel prices and online reputation in different tourist destinations.
This book is included in DOAB.
Why read this book? Have your say.
You must be logged in to comment.
Rights Information
Are you the author or publisher of this work? If so, you can claim it as yours by registering as an Unglue.it rights holder.Downloads
This work has been downloaded 133 times via unglue.it ebook links.
- 74 - pdf (CC BY-NC-ND) at Unglue.it.
Keywords
- abstract and figurative clues
- added value
- Circular Economy
- community manager
- cultural and creative community
- customer online review
- destination image
- hotel sector’s competitiveness
- innovation
- lodging
- negative stereotypes
- online customer review
- online reputation
- post-industrial cities development
- Price
- rating of online reputation
- regional image
- service quality
- social media content exploration
- sustainable tourism
- tourism destination
- Upper Silesian Conurbation
Links
DOI: 10.3390/books978-3-03921-472-3Editions
