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Die Neumitgliederwerbung von SPD und CDU im Vergleich
Simon Jakobs and Uwe Jun
2021
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Is the loss of members of German popular parties an unstoppable scenario of decline or a reversible phenomenon? The first systematic research shows in a comparative analysis of the strategies of the German parties CDU and SPD in recruiting new party members that it is worthwhile to enter a completely new field of investigation. The study reveals that the loss of members can be stopped at the cost of further professionalization of party members.
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Keywords
- Freiwilligenarbeit
- member recruitment
- Membership
- Mitgliederrekrutierung
- Mitgliederwerbung
- Participation
- Partizipation
- Political parties
- Politics & government
- popular parties
- recruitment strategy
- Recruitmentforschung
- Recruitmentstrategien
- Society & Social Sciences
- Stratégie
- Volksparteien
- volunteer work
Links
DOI: 10.3224/84742495Editions