Explore
“I was an ad-man once,” James Rorty writes in this classic dissection of the advertising industry. Steeped in Rorty’s leftist politics, Our Master’s Voice presents advertising as the linchpin of a capitalist economy that it also helps justify. The book set off tremors when it was published in 1934, perhaps because its author so decisively repudiated his former profession. But Rorty and his spirited takedown of publicity were all but forgotten a decade later. The book is a neglected masterpiece, republished in this mediastudies.press edition with a new introduction by Jefferson Pooley.
This book is included in DOAB.
Why read this book? Have your say.
You must be logged in to comment.
Rights Information
Are you the author or publisher of this work? If so, you can claim it as yours by registering as an Unglue.it rights holder.Downloads
This work has been downloaded 62 times via unglue.it ebook links.
- 62 - pdf (CC BY-NC) at OAPEN Library.
Keywords
- Advertising
- Advertising & society
- advertising and society
- advertising and society||communication studies||advertising
- Business & management
- Communication Studies
- Economics, finance, business & management
- Interdisciplinary Studies
- Media Studies
- Reference, information & interdisciplinary subjects
- Sales & marketing
- Society & culture: general
- Society & Social Sciences
Links
DOI: 10.21428/3f8575cb.dbba9917Editions