Feedback

X
Verhaltensforschung am Point of Sale

Verhaltensforschung am Point of Sale

0 Ungluers have Faved this Work
Many buying decisions are made at the Point of Sale. This fact underlines the outstanding importance of behaviourism, its methods and its efficiency. Therefore this work deals with the classical as well as with recent research methods into buying habits, etc. Validity aspects receive special attention. To demonstrate how much information can be gathered with relatively little effort an adapted form of research at the POS is described. Also suggestions are given to look into the behaviour of the staff at the POS.

This book is included in DOAB.

Why read this book? Have your say.

You must be logged in to comment.

Rights Information

Are you the author or publisher of this work? If so, you can claim it as yours by registering as an Unglue.it rights holder.

Downloads

This work has been downloaded 69 times via unglue.it ebook links.
  1. 69 - pdf (CC BY-ND) at OAPEN Library.

Keywords

  • Business & management
  • consumption
  • Economics, finance, business & management
  • market research
  • Marketing
  • point of sale
  • Sales & marketing

Editions

edition cover

Share

Copy/paste this into your site: