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Bally - A History of Footwear in the Interwar Period
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Carl Franz Bally founded a shoe factory in Switzerland in 1851. Within decades, the Bally name had achieved worldwide recognition for its high-quality footwear. The history of modern footwear can be traced through the lens of Bally's corporate evolution. This book brings together the results of research on such topics as the economic importance of fashion, Bally's fortunes in the US, the career of shoe design, the sourcing and use of materials, and the rise of strategic product display. The research focuses on the 1930s and 1940s: years of economic crisis and war, characterized by a wide diversity of designs and increasing variety in product range. Shortages also led to experiments with materials and technical innovations. Featuring numerous points of contact with adjacent fields of historical study, this publication marks a contribution to the history of fashion as the history of industrially manufactured products.
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Keywords
- Bally
- business history
- Cultural history
- Cultural Studies
- Culture
- Design
- Fashion
- Fashion & society
- Fashion & textiles: design
- Fashion Studies
- History
- History: specific events & topics
- Humanities
- Industrial / commercial art & design
- Industrial Design
- Interwar period
- Shoes
- Social & cultural history
- Society & culture: general
- Society & Social Sciences
- The arts
- thema EDItEUR::A The Arts::AK Design, Industrial and commercial arts, illustration::AKT Fashion and textile design
- thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBC Cultural and media studies::JBCC Cultural studies::JBCC3 Cultural studies: dress and society
- thema EDItEUR::N History and Archaeology::NH History::NHT History: specific events and topics::NHTB Social and cultural history
Links
DOI: 10.14361/9783839457382Editions