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Marketing Strategies of the Horticultural Production Chain
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This book consists of a series of articles that present novel trends in horticulture marketing and some of the key supply chain management issues for the horticulture industry across a wide range of geographical regions.
This book is included in DOAB.
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Keywords
- Acer rubrum
- ARDL bound test cointegration
- Business & management
- Business strategy
- conjoint analysis
- destination of loss
- Economics, finance, business & management
- Ethiopia
- export performance
- farm production diversity
- food consumption diversity
- food loss
- food loss and waste
- Food security
- food supply chain
- gain
- garden center
- garden centers
- green industry
- Guadalcanal
- Honiara
- Horticulture
- in-store signage
- Keywords: food security
- Landscape
- landscape businesses
- landscape establishment
- loss
- loss management
- Malaita
- Marketing
- marketing costs
- municipal market
- new-media marketing
- nurseries
- nursery
- ornamental horticulture businesses
- ornamental plants
- pacific
- post-harvest
- postharvest
- postharvest loss
- price consciousness
- private food policy and standards
- productivity
- Qualitative
- Relationship marketing
- road-side market
- seasonal food consumption
- Smallholders
- Social media
- social-media marketing
- sustainability
- Tanzania
- Taxodium distichum
- tomato
- tree establishment
- visual attention
- Vitex agnus-castus
Links
DOI: 10.3390/books978-3-0365-0403-2Editions