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Marketing Strategies of the Horticultural Production Chain

Marketing Strategies of the Horticultural Production Chain

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This book consists of a series of articles that present novel trends in horticulture marketing and some of the key supply chain management issues for the horticulture industry across a wide range of geographical regions.

This book is included in DOAB.

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This work has been downloaded 113 times via unglue.it ebook links.
  1. 25 - pdf (CC BY) at Unglue.it.
  2. 88 - pdf (CC BY) at res.mdpi.com.

Keywords

  • Acer rubrum
  • ARDL bound test cointegration
  • Business & management
  • Business strategy
  • conjoint analysis
  • destination of loss
  • Economics, finance, business & management
  • Ethiopia
  • export performance
  • farm production diversity
  • food consumption diversity
  • food loss
  • food loss and waste
  • Food security
  • food supply chain
  • gain
  • garden center
  • garden centers
  • green industry
  • Guadalcanal
  • Honiara
  • Horticulture
  • in-store signage
  • Keywords: food security
  • Landscape
  • landscape businesses
  • landscape establishment
  • loss
  • loss management
  • Malaita
  • Marketing
  • marketing costs
  • municipal market
  • new-media marketing
  • nurseries
  • nursery
  • ornamental horticulture businesses
  • ornamental plants
  • pacific
  • post-harvest
  • postharvest
  • postharvest loss
  • price consciousness
  • private food policy and standards
  • productivity
  • Qualitative
  • Relationship marketing
  • road-side market
  • seasonal food consumption
  • Smallholders
  • Social media
  • social-media marketing
  • sustainability
  • Tanzania
  • Taxodium distichum
  • tomato
  • tree establishment
  • visual attention
  • Vitex agnus-castus

Links

DOI: 10.3390/books978-3-0365-0403-2

Editions

edition cover

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