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Wirtschaft hacken
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What if you could do business in a completely different way? For entrepreneur Uwe Lübbermann 20 years ago, this question turned into what has become an ongoing social and economic experiment with his "Getränke & More"-collective Premium: Discounts for those who only buy small quantities; equal pay for all; freely available recipes; no written contracts and decision-making in the framework of a consensus-democratic structure.
In order to counter the anti-social dynamics of the capitalist system with its own values, Premium has not only built up a crisis-proof, socially oriented company. Rather, it has itself become a persistent engine of change – a software that transforms the people, companies and systems it collaborates with by starting its own ›business-as-usual‹. Its commitment to social and environmental issues doesn't just influence business decisions, processes and ways of communicating – it spills over and transforms everyone who works with Lübbermann.
For the first time, ›Wirtschaft hacken‹ describes the transformatory force of this approach –from the inside and the outside, in a biased yet critical way, in order to inspire and to be replicated. Accompanied by illustrations from Lennart Herberhold. Contributions by Claudia Brözel, Laura Marie Edinger-Schons, Martin Parker, Jürgen Radel and Anke Turner.
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Keywords
- Alternative Unternehmensführung
- Business & management
- Business ethics & social responsibility
- Economics, finance, business & management
- Kollektive Arbeitsweise
- Kooperation
- Premium-Cola
- Solidarische Ökonomie
- Solidarprinzip
- Unternehmensgeschichte
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