Feedback

X
Advertising and the Transformation of Screen Cultures

Advertising and the Transformation of Screen Cultures

0 Ungluers have Faved this Work
Advertising has played a central role in shaping the history of modern media. While often identified with American consumerism and the rise of the 'Information Society', motion picture advertising has been part of European visual culture since the late nineteenth century. With the global spread of ad agencies, moving image advertisements became a privileged cultural form to make people experience the qualities and uses of branded commodities, to articulate visions of a 'good life', and to incite social relationships. Abandoning a conventional delineation of fields by medium, country, or period, this book suggests a lateral view. It charts the audiovisual history of advertising by focussing on objects (products and services), screens (exhibition, programming, physical media), practices (production, marketing), and intermediaries (ad agencies). In this way, the book develops new historical, methodological, and theoretical perspectives.

This book is included in DOAB.

Why read this book? Have your say.

You must be logged in to comment.

Rights Information

Are you the author or publisher of this work? If so, you can claim it as yours by registering as an Unglue.it rights holder.

Downloads

This work has been downloaded 54 times via unglue.it ebook links.
  1. 54 - pdf (CC BY-NC-ND) at OAPEN Library.

Keywords

  • Advertising & society
  • Film, TV & radio
  • Films, cinema
  • Media Studies
  • Society & culture: general
  • Society & Social Sciences
  • The arts

Links

DOI: 10.5117/9789462989153

Editions

edition cover

Share

Copy/paste this into your site: