Explore
Much of framing scholarship focuses either exclusively on the analysis of words or of visuals. This book aims to address this gap by proposing a six-step approach to the analysis of verbal frames, visual frames and the interplay between them—an integrative framing analysis. This approach is then demonstrated through a study investigating the way words and visuals are used to frame people living with HIV/AIDS in various communication contexts: the news, public service announcements and special interest publications. This application of integrative framing analysis reveals differences between verbal frames and visual frames in the same messages, underscoring the importance of looking at these frames together.
This book is included in DOAB.
Why read this book? Have your say.
You must be logged in to comment.
Rights Information
Are you the author or publisher of this work? If so, you can claim it as yours by registering as an Unglue.it rights holder.Downloads
This work has been downloaded 72 times via unglue.it ebook links.
- 72 - pdf (CC BY-NC-ND) at OAPEN Library.
Keywords
- Communication Studies
- Communication Theory
- frames
- health communication
- health messages
- Interdisciplinary Studies
- Media Sociology
- Media Studies
- medicine
- Medicine: General Issues
- Methodology
- multimodal
- news framing
- Public health & preventive medicine
- Reference, information & interdisciplinary subjects
- Research methods
- Society & culture: general
- Society & Social Sciences
- thema EDItEUR::G Reference, Information and Interdisciplinary subjects::GT Interdisciplinary studies::GTC Communication studies
- thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBC Cultural and media studies::JBCT Media studies
- thema EDItEUR::M Medicine and Nursing::MB Medicine: general issues::MBN Public health and preventive medicine
- visual communciation
Links
DOI: 10.4324/9781315171456Editions