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Social Media and Public Health: Opportunities and Challenges
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Social media has the potential to provide rapid insights into unfolding public health emergencies such as infectious disease outbreaks. They can also be drawn upon for rapid, survey-based insights into various health topics. Social media has also been utilised by medical professionals for the purposes of sharing scholarly works, international collaboration, and engaging in policy debates. One benefit of using social media platforms to gain insight into health is that they have the ability to capture unfiltered public opinion in large volumes, avoiding the potential biases introduced by surveys or interviews. Social media platforms can also be utilised to pilot surveys, for instance, though the use of Twitter polls. Social media data have also been drawn upon in medical emergencies and crisis situations as a public health surveillance tool. A number of software and online tools also exist, developed specifically to aide public health research utilising social media data. In recent years, ethical issues regarding the retrieval and analysis of data have also arisen.
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Keywords
- acceptability of health care
- air pollutants
- Body Image
- Carbon Dioxide
- Classification
- computer-mediated communication
- Cooperative governance
- Coronavirus
- cost analysis
- COVID-19
- disordered eating behaviours
- Economic Analysis
- electronic nicotine delivery systems
- Female
- health communication
- health personnel
- Health Technology Assessment
- healthcare consultation
- hearing loss
- large vessel occlusion
- latent topic
- LDA
- Machine learning
- Masks
- medicine
- Medicine: General Issues
- mobile context
- network analysis
- online media
- point-of-care systems
- policy evolution
- poor doctor-patient relationship
- prehospital emergency care
- prehospital scales
- primary care
- Primary Health Care
- product innovation
- provider-to-provider telemedicine
- Public Health
- Public health & preventive medicine
- public health emergency
- public voice
- questionnaires and surveys
- remote consultation
- short video
- Smoking
- Social marketing
- Social media
- social network
- social Q&
- Spanish official medical colleges
- stakeholders
- Stroke
- stroke code
- surveys and questionnaires
- systemic lupus erythematosus (SLE)
- TAM
- teleconsultation
- telehealth
- Telemedicine
- Text Analysis
- topic modeling
- traffic-related pollution
- Training
- Transmission
- Ultrasonography
- university students
- vaccination
- validation studies
- vehicle emissions
Links
DOI: 10.3390/books978-3-0365-2350-7Editions