University education is comprehensive, therefore it guarantees the training of enterprising professionals, capable of generating their own spaces for professional development, through research, the transfer of technologies and knowledge to the community, as well as generating development, this is reflected in the university curricula of education careers where there are subjects aimed at strengthening these entrepreneurial skills, in addition to preparing the future professional in theoretical aspects related to business creation, marketing, among others, and also with the creation of business incubators. This text allows the university student to approach the elementary concepts of business and the processes to establish and organize an educational company, with the purpose of motivating and bringing the student closer to the possibility of their own educational institution.

This book is included in DOAB.