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Book Clubs and Book Commerce
Corinna Norrick-Rühl
2019
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In the twentieth century, cumulative millions of readers received books by mail from clubs like Book-of-the-Month Club. This Element offers an introduction to book clubs as a distribution channel and cultural phenomenon, and shows that book clubs and book commerce are linked inextricably. This title is also available as Open Access on Cambridge Core.
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Keywords
- book culture
- Business & management
- Business strategy
- Distributive industries
- Economics, finance, business & management
- Industry & industrial studies
- Literary studies: general
- Literary theory
- Literature & literary studies
- Literature: history & criticism
- Media, information & communication industries
- Publishing
- Publishing industry & book trade
- Retail sector
- thema EDItEUR::D Biography, Literature and Literary studies::DS Literature: history and criticism::DSA Literary theory
- thema EDItEUR::D Biography, Literature and Literary studies::DS Literature: history and criticism::DSB Literary studies: general
- thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJC Business strategy
- thema EDItEUR::K Economics, Finance, Business and Management::KN Industry and industrial studies::KNP Retail and wholesale industries
Links
DOI: 10.1017/9781108597258Editions