Explore
Corporate Diplomacy: How Multinational Corporations Gain Organizational Legitimacy
Sarah Marschlich
2022
0 Ungluers have
Faved this Work
Login to Fave
This Open-Access book investigates corporate diplomacy as a legitimation strategy of multinational companies in the United Arab Emirates. The author applies a neo-institutional public relations perspective, according to which societal expectations significantly shape corporate diplomacy communication. Using a multi-method research design, the author shows how corporate diplomacy is used in the host country, what role local media coverage and relationship management fulfill, and what effects corporate diplomacy has on corporate legitimacy in the host country community, i.e., UAE residents. The findings provide substantial insights into how multinational corporations seek legitimacy through corporate diplomacy and demonstrate how these efforts and the legitimation of corporations are affected by the media and the host country's public.
This book is included in DOAB.
Why read this book? Have your say.
You must be logged in to comment.
Rights Information
Are you the author or publisher of this work? If so, you can claim it as yours by registering as an Unglue.it rights holder.Downloads
This work has been downloaded 25 times via unglue.it ebook links.
- 25 - pdf (CC BY) at OAPEN Library.
Keywords
- Corporate Diplomacy
- diplomacy
- International relations
- Media framing
- Media Studies
- Neo-Institutional Theory
- Organizational Legitimacy
- Political Science & Theory
- Politics & government
- Public relations
- Society & culture: general
- Society & Social Sciences
- Stakeholder Engagement
Links
DOI: 10.1007/978-3-658-36818-0Editions