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This book is available as open access through the Bloomsbury Open Access programme and is available on www.bloomsburycollections.com. Co-creativity has become a significant cultural and economic phenomenon. Media consumers have become media producers. This book offers a rich description and analysis of the emerging participatory, co-creative relationships within the videogames industry. Banks discusses the challenges of incorporating these co-creative relationships into the development process. Drawing on a decade of research within the industry, the book gives us valuable insight into the continually changing and growing world of video games.
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Keywords
- Communication Studies
- Computing & information technology
- Cultural Studies
- Digital lifestyle
- Economics, finance, business & management
- Graphical and digital media applications
- Industry & industrial studies
- Information technology industries
- Interdisciplinary Studies
- Internet & WWW industries
- Media Studies
- Media, information & communication industries
- Popular culture
- Reference, information & interdisciplinary subjects
- Society & culture: general
- Society & Social Sciences