Chick lit has steadily been changing since its beginnings, crossing gender and genre lines as well as cultural, geographical, and linguistic boundaries. The genre’s global popularity paved its way into research and the media primarily as a kind of genre transfer from the white Western ‘centers’ (in most cases the US and the UK) to the ‘peripheries’. Through selected case studies of supposedly ‘peripheral’ chick lit from Asia (Indonesia, China, the Arab world (primarily Saudi Arabia)), and Africa (primarily South Africa, Kenya, and Nigeria), Sandra Folie examines the marginalization and homogenization of contemporary popular literature by women through gendered as well as ethnicized labeling practices and corresponding marketing strategies.

This book is included in DOAB.