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Einflusswirkungen auf das Geschäftsmodell Carsharing – unter Berücksichtigung des Stakeholder-Ansatzes
Andreas Czech
2023
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Carsharing kann wesentlich zur Reduzierung privater PKW beitragen. Dennoch verharrt es in der Nische. Die vorliegende Arbeit sucht nach den Gründen des Nischendaseins und dies mit Fokus auf unterschiedliche Stakeholdergruppen. Neben der Darstellung der Einflusswirkungen sowie deren Einordnung und Auswertung auf der Grundlage des Stakeholder Salience Modell von Mitchell et al. gibt der Autor Handlungsempfehlungen, wie es zu einer Ausweitung des Carsharing in Deutschland kommen kann. Car sharing can contribute significantly to reducing the number of private cars. Nevertheless, it remains in the niche. This work looks for the reasons for this niche existence and does so with a focus on different stakeholder groups. In addition to the presentation of the effects of influence as well as their classification and evaluation on the basis of the Stakeholder Salience Model by Mitchell et al., the author gives recommendations for action on how an expansion of car sharing in Germany can be achieved.
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Keywords
- car sharing
- Carsharing
- Humanities
- nachhaltige Mobilität
- Stakeholder approach
- Stakeholder relationships
- Stakeholder Salience Model
- Stakeholder-Ansatz
- Stakeholder-Beziehungen
- Sustainable Mobility
- thema EDItEUR::N History and Archaeology::NH History
Links
DOI: 10.5445/KSP/1000155889Editions