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The experience economy
B. Joseph Pine and James H. Gilmore
1999-2011
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According to the authors, we are on the threshold of the Experience Economy, a new economic era in which all businesses must orchestrate memorable events for their customers. "The Experience Economy" offers a creative, highly original, and yet eminently practical strategy for companies to script and stage the experiences that will transform the value of what they produce.
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NicolasMorin
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