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The experience economy

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According to the authors, we are on the threshold of the Experience Economy, a new economic era in which all businesses must orchestrate memorable events for their customers. "The Experience Economy" offers a creative, highly original, and yet eminently practical strategy for companies to script and stage the experiences that will transform the value of what they produce.

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Contributors: B. Joseph Pine, James H. Gilmore,
Publisher: Harvard Business Press
Published: 1999-04-01
ISBN: 9780875848198
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edition cover
Title: The Experience Economy
Contributors: B. Joseph Pine, II, James H. Gilmore,
Publisher: Harvard Business Press
Published: 2011-07-05
ISBN: 9781422161975
See this edition on Google Books

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